How much has Bronny James made in NIL earnings? Contracts, companies and more

High School senior Bronny James earnings in NIL
High School senior Bronny James earnings in NIL

Bronny James continues to make a name for himself while playing at Sierra Canyon High School. The senior guard is now starting to see that popularity blossom when it comes to the name, image and likeness (NIL) space.

The son of LA Lakers superstar LeBron James, it's no surprise that Bronny has become a popular figure. Bronny is still waiting to make his decision when it comes to the next chapter of his basketball career. After a successful senior season, the expectation is that Bronny will take his talents to the NCAA for the 2023-24 season.

He's the highest recruit remaining who is uncommitted for the upcoming year. But that hasn't prevented Bronny from stacking up the earnings when it comes to NIL deals. As of now, Bronny is the top high school NIL earner in the nation. If that wasn't impressive enough, Bronny is the top NIL earner outside of professional sports.

When it comes to the overall NIL rankings, Bronny James finds himself at the top of the list. He has a total of 12.7 million followers and has a 10-week high of $7.8 million according to Boardroom.tv.


Bronny James' NIL deals

Bronny James earnings are already starting to pile up ahead of his collegiate career
Bronny James earnings are already starting to pile up ahead of his collegiate career

Bronny James has a number of notable NIL deals. The first includes a deal with Beats by Dre. Bronny became the first high school athlete to join the Beats family. The company already has NIL deals with Bryce Young, Caleb Williams and Shedeur Sanders.

The high school senior guard is also part of the Nike family. It shouldn't be much of a surprise, given that LeBron James has a lifetime deal with the prestigious company. Other notable athletes chosen for Nike's first-ever NIL deal include Caitlin Clark, Haley Jones, DJ Wagner and JuJu Watkins.

Other notable NIL deals that Bronny has signed include PSD Underwear. Bronny has become the youngest person ever to partner with the brand. It just continues a recurring theme of James making history with his own NIL deals. Bronny reportedly has his own signature line at PSD. He's not the only hooper to partner with the company, which includes a number of big-name NBA stars.

Those players include Ja Morant, Jimmy Butler and Trae Young, as well as others. Bronny will continue to be a popular name in basketball. He's currently taking part in the McDonald's All-American game, as the world continues to wait for his decision on what team he will play for next year.

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Edited by Rajdeep Barman
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