Arguably NCAA's biggest draw at the moment, Caitlin Clark has been selling out every arena she plays at. With Clark fever at an all-time high, country star Tim McGraw surprised fans at his concert with a gesture honoring Clark in Iowa.
On Thursday, McGraw, valued at $200 million by Celebrity Net Worth, rocked the Wells Fargo Arena in downtown Des Moines. He sent the local audience into a frenzy by coming onto the stage wearing a black and golden jersey of Clark. He also had a backdrop featuring the image of the Iowa star.
McGraw performed in Iowa for the first time in two years. He previously performed in front of a crowd of 35,000 as part of the Hy-Vee IndyCar Race Weekend in Newton in 2022.
Clarkonomics: the impact of Caitlin Clark on the Iowa economy
Iowa's economy saw a huge surge over the past few years with "the Caitlin Clark effect." A report from the Common Sense Institute of Iowa says Clark has ignited consumer spending by $82.5 million in the last three seasons.
"People are hyped now about Iowa Women's Basketball," CSI Director of Policy & Research Ben Murrey said (via KGAN).
Attendance at Iowa's games has been three times higher than before she entered the campus.
"And then under Clark, her tenure at the university you saw those massive increases in attendance. I think you're gonna see a retained interest above previous levels. I don't think it's going to go back to what it was," Murrey added.
The report further indicated that the $82.5 million is double the state revenue generated at the state fair in 2021. The 22-year-old has also significantly increased the number of out-of-state attendees from 10% to 15%, which is about 38,000 people.
“Clark is that once-in-a-generation athlete who captures the hearts and minds of people across the nation and we have the facts to prove it,” said Doug Neumann, Executive Director of the Cedar Rapids Metro Economic Alliance.
It has been projected that Clark's career could potentially contribute anywhere between $14.5 million and $52.3 million to the economy of Iowa.
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