UCLA Bruins' Kiki Rice has had a busy offseason with practice, a docu-series release and participating in conversations about the growth of women's sports on international platforms.
Taking a break from everything, Rice enjoyed some off-time in Miami. She was joined by UCLA basketball and softball player Gabriela Jaquez. Posting pictures of herself in a little black dress on Instagram, Kiki Rice wrote:
"Miami reset 🖤🫶🏽"
Earlier in June, Kiki Rice joined USC Trojans' Juju Watkins, Rita Ferro, President, Global Advertising, Disney and Elle Duncan, SportsCenter and ESPN for a discussion on "Putting Women's Sports on TV" at Women’s Sports House, Cannes.
When asked about the heightened attention that college women's basketball has been enjoying in the past two years, Kiki Rice said:
"I would definitely say it's exciting. Definitely some pressure but I also think that both Juju and I, I'm sure we see this as an opportunity to continue to grow the game.
"I think we recognize that there's so many incredible players that have come before us and have really paved the way for both of us to be where we are right now and it's our responsibility to do that for the next generation, to continue to grow the game. It's only going to get better, which is the exciting part."
Kiki Rice shared the importance of NIL in the current playing era
With the introduction of Name, Image and Likeness, college athletes have been able to capitalize on their brand value and earn big bucks right from college.
However, some people argue that NIL has taken away the loyalty that players have for the team and their respect for the game. This is largely because some players have been accused of chasing after schools with the big cheques, leaving smaller schools in the dust.
Rice was asked if her focus was on NIL and building her brand or was purely on the game. She replied:
"No. NIL is a part of the game and you can't deny it. I think it's really an incredible opportunity especially for female athletes now to use their platforms, develop their brand, (and) tell their stories.
"I think across all social media, you can really tell that female athletes tell their stories well and they connect with brands and their viewers really well. I think that's something that's so important and so unique about us."
Aside from this, Kiki was also included in Nike's Athletes Think-Tank along with Alex Morgan and Dawn Staley.
Also read: WATCH: UCLA’s Kiki Rice gives a sneak peek into her busy life as PG1 of the Bruins
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