Ja Morant's sister Niya Morant takes the Livvy Dunne path as she signs an exclusive deal with content platform giant

Niya Morant, sister of NBA star Ja Morant and Mississippi Valley State guard, announced today that she has signed an exclusive deal with content platform "Passes". She then shared the news on her Instagram Stories, linking fans to the "Passes" page and letting them know they can follow her on the platform through the link in her Instagram bio.

"Super excited to announce my launch with @passes 🫶🏽 Go to the link in my bio or click link here and follow me for exclusive content, announcements, and BTS of my life 🫣" she wrote.

You can check out her post below.

Screenshot via Instagram

Morant is one of many athletes who have signed deals with the platform, including the popular Cavinder twins.

Niya Morant follows Livvy Dunne and signs partnership with Passes

Niya Morant also follows collegiate gymnast Livvy Dunne, a NIL (Name, Image, and Likeness) trailblazer who signed a multi-million-dollar deal with "Passes" last year.

Dunne, one of the most prominent figures in the NIL landscape, was "Passes’" first college athlete partner. The platform helps creators expand their revenue streams, grow their brands, and connect with fans through exclusive content.

"I am so excited to get on the platform," Dunne told Sports Illustrated when she signed. "Passes lets me use my NIL and my entrepreneurial side to offer my own exclusive content to my followers on a platform that’s safe and easy to use. Rather than representing other brands, this is a place where I can build my brand and have new ways to engage with my audience."

"What I think is really special about the platform is that you can one-on-one communicate with your audience, which I think really builds the relationship."

No doubt that big brother Ja will be proud of his sister as she continues to make money moves. While still only being a freshman in college, it's safe to say that the younger Morant's future is looking bright.

She will be looking to bring the same energy to her basketball game this year as she suits up for the Mississippi Valley State Devilettes.