James Charles partners with South Carolina stars Chloe Kitts and Bree Hall to launch latest products

South Carolina Gamecocks' Chloe Kitts and Bree Hall joined a few of the best female athletes to model for James Charles in his latest campaign. The fashion influencer is set to launch Metallic Create Paints under his brand, Painted. The collaboration comes in light of amplifying the upcoming lineup by capitalizing on the increased popularity and demand of sporting events in the nation.

The campaign features Nonah Waldron from USC (Track & Field), Volleyball’s Madisen Skinner (Texas Longhorns), multi-talented Gabriela Jaquez playing Basketball/Softball for UCLA, and former UCLA gymnast Gracie Kramer alongside Hall and Kitts. Charles invited the remarkable athletes to the Painted Studios for a lively makeup session and TikTok videos.

The Painted CEO also shared a sneak peek of the athletes engaging in a spirited half-court game before unraveling the new shades in his latest collection. The finished campaign video comes nearly 10 days after Bree Hall and other athletes shared behind-the-scenes from the photoshoot on their IG story.

Set to launch on July 30 on the brand's website, the Metallic Create Paints introduces four new colors: Sterling Silver, Champagne Pearl, XIV Gold and Antique Bronze.

South Carolina can maintain Bree Hall's impact through her sister

Bree Hall averaged 9.2 points, 2.9 rebounds and 1.5 assists last season for South Carolina last season. However, as highlighted by her 16 double-digit scoring games and a 21-point season high against the Missouri Tigers, her impact on their championship journey was way larger than the stat sheet.

Now, as Hall transitions to her senior year in the 2024-25 campaign, she will likely aim to transition to the big league after the season. Nevertheless, a mighty contender is making waves in the high school basketball circuit, promising Gamecocks to retain Hall’s acumen.

Brooklyn Hall, Bree Hall’s younger sister, has recently climbed up the ranks as one of the top recruits in the 2026 talent class. She is amongst the top-10 list of ESPN’s 2026 HoopGurlz prospect list and reflects glimpses of her elder sister’s game.

Though there is still plenty of time left in her high school career, Hall has started to receive some major scholarship offers.

The versatile wing can play multiple positions, is a neat jumper, can time her drives to the basket, measure the open court, can aim for open teammates and has the potential to become a 5-star recruit.