Kiyan Anthony reveals the backstory of his six-figure clothing brand 'One Way Clothing'

While basketball is Kiyan Anthony's most talked about skill, the high school senior is also a young entrepreneur who owns a six-figure-worth clothing brand. He founded One Way Clothing in 2023 in partnership with his friend, Jadyn.

The guard delved into the details of its creation in his Overtime reality series, 'The Evolution'.

"When we started in February of 2023, I had just transferred to my new school and my friend; he was going to college," Kiyan said. "We didn't really have nothing to do."

"We was always into fashion. So we was like, 'Why don't we just try a clothing brand and we just did it?' We went all out, put everything into it and yeah it's where it's at now six-figure brand."

The brand is based out of Harlem and offers mostly T-shirts, hoodies, and joggers with the logo on it. They operate online and through pop-ups that they organize in New York City.

Kiyan Anthony has been juggling his clothing brand responsibility while also putting up excellent performances over the summer. He was named New York's No. 1 recruit in the 2025 class.

His father, Carmelo Anthony, also expressed his pride with the guard venturing into this new path. (Start at 9:58)

"I'm proud of him that he took it upon himself to set a little business up for him and not wait for me or his mom to set it up," Carmelo Anthony said. "It's like he's doing himself."

Kiyan Anthony shares his goals for 'One Way Clothing'

Kiyan Anthony's brand is popular among young people as it was shown in the series that one customer traveled all the way from Dubai to attend the pop-up.

With this rising recognition, Kiyan Anthony shared his goals for the brand in the second episode of 'The Evolution'. (From 11:20)

“My future goal for the brand is just to keep expanding eventually I want to open up a store in a city or something like that," Kiyan Anthony said.

"I want to open up a store if I could have anybody in one way I would probably put a rapper like Lil Baby or like Drake in some one way like on the stage so I feel like one of those people had the brand on it would definitely blow.”

As he tries to expand his business venture, Kiyan is also narrowing down his college choices and is set to announce his final decision in November.