Kiyan Anthony's NIL deals: A look at Carmelo Anthony's son's brand collaborations

Kiyan Anthony is an incoming senior at Long Island Lutheran High School. While he still has time for college, the guard is one of the few high schoolers with great NIL deals. Ranked at No. 2 on On3's HS Basketball NIL list, Anthony's Name, Likeness, Image valuation is $726,000.

He could sign more deals in the coming months, but here is a look at Kiyan Anthony's brand collaborations.

Kiyan Anthony's NIL deals

The first NIL partnership Kiyan Anthony signed was with PSD Underwear in September 2023. PSD is a premium underwear brand, and he was the youngest basketball player to endorse the brand. Its other representatives include Ja Morant, Trae Young, Jimmy Butler, Tyler Herro and Bronny James.

At the time of his signing, Anthony spoke about the significance of the deal in a statement

“It’s more than just a partnership,” Kiyan said (via On3). “It’s a collaboration that represents my style and my love of basketball. Together, we’re going to redefine what it means to be comfortable and confident both on and off the court.”

Although this was his first major partnership, Kiyan Anthony was already promoting his online clothing brand, 'One Way'. He spoke about it in episode 6 of his Overtime show, 'Evolution'.

"After the game, I linked up with my boy Jaden to go over the brand One Way," Anthony said. "It's a clothing brand, but we're really trying to promote a whole lifestyle, not just clothes. The end goal is to open up a whole store and everything like we are trying to take it to the next level."

Kiyan's father, Carmelo Anthony, expressed pride in his son's business ventures and said:

"I'm proud of him that he took it upon himself to set a little business up for him and not wait for me or his mom to set it up. It's like he's doing it himself."

In September 2023, Kiyan Anthony also signed a NIL deal with Nerf, and in October, he signed one more with the Mamba & Mambacita Sports Foundation. The brand posted pictures of him modeling in its apparel.

While he has just three deals for now, in August, Kiyan Anthony was asked about his dream NIL brand and he said:

"I want an NIL deal with Jordan, cause my pops signed with Jordan. I feel like that will be fire," Kiyan said.

The guard is expected to sign more deals as he transitions to college. He is set to make his final decision in October/November from his top six schools: Rutgers, USC, Syracuse, Ohio State, Florida State and Auburn.