The Cavinder twins continue to make waves both on and off the basketball court, this time announcing a new NIL deal with subscription-based platform Passes on Monday. They follow in the footsteps of LSU gymnast Livvy Dunne, who signed the first NIL deal with the platform in May.
The twin athletes are in their fifth and final NCAA season with the Miami Hurricanes. They plan on using the platform to share behind-the-scenes glimpses of their basketball journey, fitness routines and personal moments that fans wouldn’t typically see.
“Our goal is to create a space where fans can experience our journey in a more authentic and unfiltered way,” Haley told SI Swimsuit.
“We want to keep them updated, not just on our careers but on who we are as individuals,” Hanna added.
Through their collaboration with Passes, the twins aim to further establish themselves as entrepreneurs while staying connected with their audience.
“Passes is more than a platform — it’s a place where we can build meaningful connections with our fans while growing as creators and athletes,” Hanna said.
Haley added, “Authenticity is a core value for us, and Passes aligns perfectly with that.”
The Cavinder twins are trailblazers for future female athletes
Throughout their basketball careers, the Cavinder twins have become trailblazers for future female athletes, using their NIL brand deals and entrepreneurial ventures to build their legacy. Their impressive list of partnerships includes Boost Mobile, Raising Cane’s, Champs Sports, Slate Milk, GHOST Energy and Under Armour.
The twins also made headlines by walking the runway at Miami Swim Week for SI Swimsuit. In addition to their athletic accomplishments, they are the cofounders of Hustle Beauty, hosts of the "Twin Talk" podcast, and creators of the fitness app TWOGether, which they launched earlier this year.
Looking ahead, the Cavinder twins plan to use their presence on Passes to explore new opportunities.
“Passes offers us a chance to grow sustainably while staying true to ourselves,” Hanna said. “It’s not just about income — it’s about creating a deeper connection with our audience and building our brand thoughtfully.”
“It’s going to be an unforgettable night, and we’re thrilled to kick things off in such a big way,” Hanna said.
The launch party will feature exclusive previews of their content on Passes, alongside festivities with friends, family and partners.
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