“She making her money”: College hoops fans react as JuJu Watkins follows Caitlin Clark’s footsteps to sign another NIL deal

USC star JuJu Watkins is making headlines once again, this time off the court as insurance company State Farm announced an NIL deal with her for the 2024-25 season Monday. The deal comes one year after the company partnered with WNBA star Caitlin Clark.

The announcement got fans of the Trojans guard excited for what's to come.

"JuJu is a good neighbor ❤️" one fan commented.

"She making her money I ain't mad at it." another commented.

"JuJu up next 💨"

Screenshots via Instagram

State Farm will be a presenting sponsor of Watkins' upcoming docuseries "On the Rise: JuJu Watkins" which follows her journey from high school through her freshman year at college.

"Congrats neighbor 😍👏" one fan commented on the post.

"Juju out here making big moves!! Congrats juju❤️❤️" another wrote.

"🔥🔥🙌🏾🙌🏾🫡🫡" one fan commented.

"🔥🔥" another commented.

Screenshots via Instagram

JuJu Watkins on growing opportunities off the court and rising interest in women's basketball

For Watkins, the opportunities she's been presented off the court, and the responsibilities that come with them, are not lost on her.

"There definitely are responsibilities. One of the main ones is carrying ourselves in a great way, in a great light and being role models. I would say as far as performance just playing to the best of our abilities, I'm kinda blocking out all the noise. It's really important."

Her partnership with State Farm is part of a wider commitment to promoting women's basketball for the company. Watkins will feature in commercials, social media, and events with State Farm this season, just like Caitlin Clark did last season.

Like Clark, JuJu will be a role model for the next generation of young women who want to play basketball..

"With Caitlin, that's just great company. I think the goal is to continue with State Farm to continue to push women's sports, and I'm glad that they chose to partner with me in doing that."

"That shift in seeing how much people care about women's basketball and people are so curious about it now," Watkins continued. "I would say as women in basketball and women's sports we feel more visible. I think there still is a long way to go."