WATCH: LSU star Flau'jae Johnson showcases her hoops skills during Sports Beach 2024 warmups

At the energetic Sports Beach 2024, LSU standout Flau'jae Johnson captivated the audience with her exceptional basketball talents during warmup sessions. Known for her electrifying gameplay and her dual career in music, Johnson impressed everyone with her quick movements, deft ball-handling and precise shooting.

Sports Beach 2024 is now in its second edition. It gathered athletes, marketers and global influencers from June 17th to June 20th to understand the intersection of sports, creativity and culture.

Johnson attended the prestigious Cannes Lions International Festival of Creativity Sports Beach 2024. She mingled with renowned sports figures such as Jason and Travis Kelce, Karen Carney, Mary Earps, Draymond Green, DeAndre Hopkins and Amanda Kassar.

Set against a lively beach backdrop, the event featured a mix of athletic displays, panel discussions and networking opportunities. Participants discussed the latest trends in sports marketing, innovations in athletic performance and the cultural significance of sports worldwide.

Johnson rose to fame because of her athletic and musical talent. At LSU, she has earned acclaim for her outstanding basketball skills while simultaneously pursuing a thriving music career.

Balancing these dual passions with remarkable dedication, she was named to the 2024 Second Team All-SEC and the Albany 2 All-Region Team. Her leadership on the court is evident where she averaged a team-high 20.5 points over four games.

Complementing her basketball prowess, Johnson's rap career is on the rise. She has released several singles and is working on her album "Best of Both Worlds," which will debut soon. Her latest track, "Pop It," has received enthusiastic feedback from college basketball fans.

Flau'jae Johnson: Dominating on and off the court

At just 20 years old, LSU standout Flau’jae Johnson's multifaceted talents have attracted lucrative NIL deals. Major brands like The Athletes Foot and Powerade recently signed her.

Her first significant NIL partnership came in 2022 with PUMA. Johnson boasts the highest On3 NIL Valuation in women’s basketball at $1.2 million. She ranks 13th in the On3 NIL 100—a pioneering list of the top 100 high school and college athletes based on their NIL valuation.

Navigating the complex NIL landscape is crucial for Johnson. She emphasizes the importance of accurate valuation for her deals.

“Between my music career and brand endorsements, my deals amount to about $4.5 million, which gives a substantial indication of my market value,” she told On3.

Johnson's substantial social media following, exceeding 3.4 million across platforms, is another asset she leverages effectively. Despite the inevitable negativity online, she remains focused and positive.

“I grew up on TV and in front of the media so I learned to navigate and ignore negativity and trolls a long time ago,” she said.

Johnson averaged 14.9 points, 5.5 rebounds, 2.5 assists and 2.1 steals per game as a sophomore.