Ta'Niya Latson NIL deals

Born in Miami, Florida, Ta'Niya Latson is a college basketball player representing the Florida State Seminoles in the Atlantic Coast Conference (ACC). During her time at American Heritage School in Florida, she averaged 23.3 points per game, demonstrating her scoring ability, alongside 4.5 rebounds and 3.0 assists per game. Prior to her tenure at American Heritage, while playing at Westlake High School in Georgia, she averaged 18.2 points, 2.4 rebounds, and 2.5 steals per game over 54 games.

Ta'Niya Latson began her collegiate basketball career with the Florida State Seminoles in 2022. In her freshman season, she played 31 games, starting all of them, and averaged 21.3 points, 4.5 rebounds, and 2.9 assists per game while shooting 45.5% from the field. She set a record for the most points by a freshman in ACC history with 659 points, including seven games where she scored over 30 points. As of January 2025, Ta'Niya Latson leads the nation in scoring with an average of 26.6 points per game while contributing to rebounds and assists.

Ta’Niya Latson NIL deal 2024-2025

According to On3 data, Ta'Niya Latson has signed deals with Capital BMW, Powerade, HighlightHER, and Rising Spear, as of January 2025.

Ta’Niya Latson NIL deal tracker

Capital BMW

Ta'Niya Latson secured an endorsement deal with Capital BMW on March 31, 2023. Through the deal, Latson became the ambassador for BMW cars.

Powerade

Ta'Niya Latson entered into an endorsement deal with Powerade on March 27, 2023, according to On3. She took to Instagram to announce her partnership with Powerade, stating that it has 50% more electrolytes.

HighlightHer

On November 7, 2022, Ta'Niya Latson partnered with HighlightHer, a brand dedicated to promoting women's sports and empowering female athletes, as per On3 data.

Rising Spear

According to On3, Rising Spear is the NIL collective for Florida State University, helping student-athletes secure NIL opportunities. Ta'Niya Latson took to X (formerly Twitter) to announce the partnership.