Women's college basketball has seen a surge in popularity in recent years. With the introduction of the NIL (name, image and likeness) rule, players have been doing all they can to grow their followers on social media.
After Caitlin Clark and Angel Reese — two of the megastars from last season — left for the WNBA, the spotlight has now turned to players like Paige Bueckers, the Cavinder Twins and Flau'jae Johnson. This article will look at the five NCAA women's basketball players with the largest social media followings.
Top 5 most followed women's college basketball players
#1. Haley Cavinder - 5.4M followers
- Instagram: 831K
- TikTok: 4.5M
- X: 33K
One-half of the Cavinder Twins, Haley has the highest number of followers of any of the women's college hoopers. She boasts 5.4 million followers combined from Instagram, TikTok and X (formerly Twitter).
The Miami guard, who left basketball for the entirety of last season, decided to come back for her final year in April. Though she chose to join TCU but later opted to return to Miami.
#2. Hanna Cavinder - 5.3M followers
- Instagram: 784K
- TikTok: 4.5M
- X: 29.3K
Haley's twin sister Hanna Cavinder is right behind her with just a hundred thousand fewer followers.
Although the two have separate accounts on other social platforms, they represent a single handle on TikTok, through which they have amassed an astounding 4.5 million followers. In terms of NIL valuation, Hanna is again close to her sister at $852,000.
#3. Paige Bueckers - 4.9M followers
- Instagram: 2M
- TikTok: 2.8M
- X: 141K
The poster girl for women's college basketball, Paige Bueckers remains one of the most popular athletes.
After missing an entire season with an ACL injury, Bueckers bounced back even stronger, averaging 21.9 points, 4.8 rebounds and 4.5 assists per game. The UConn star sits third on the list with almost 5 million social media followers.
#4. Flau'jae Johnson - 3.6M followers
- Instagram: 1.9M
- TikTok: 1.6M
- X: 126K
LSU star and musician Flau'jae Johnson saw rapid growth in her following thanks to her stellar basketball career and growing popularity in the music industry.
Johnson's debut album, "Best of Both Worlds," features Lil Wayne and was released in June. One of the tracks from the album, "Came Out A Beast," has been listed in this season's NFL official playlist. She also holds the second-highest NIL valuation among female hoopers, only behind Bueckers.
#5. Hailey Van Lith - 1.7M followers
- Instagram: 1.2M
- TikTok: 435K
- X: 59K
Hailey Van Lith, an Olympic bronze medalist, led LSU to the Elite Eight during a successful season in women's college basketball. With the Tigers, she gained a large following and became widely recognized in the sport. Van Lith will play her final college basketball season at TCU.
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