Top 5 highest NIL-valued men's college basketball players ft. Cooper Flagg

Ever since the NIL rule changed, the landscape of college athletics, including men's college basketball, has transformed significantly. It is not only the high-profile star hoopers who can benefit from their name, image and likeness, but also lesser-known players.

This article examines the five men's college basketball players who are at the pinnacle of NIL value.

*All valuations are by On3

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5 highest NIL-valued men's college basketball players

#1. Cooper Flagg - $1.4M

Duke freshman Cooper Flagg is valued at $1.4 million, with fewer social media followers compared to others in the top positions thanks to his profitable endorsement agreements.

According to On3, the 6-foot-8 forward has one NIL partner. In April, he signed a deal with Creative Artists Agency (CAA) for NIL representation, and four months later, Flagg landed his first contract with popular shoe brand New Balance.

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#2. Hansel Enmanuel - $1.2M

Austin Peay Governors sophomore Hansel Enmanuel has a huge social media following. His combined Instagram and TikTok followers of 4.4M puts him at the top of the most followed men's college basketball players list.

Enmanuel has leveraged his massive reach to secure $1.2 million in NIL deals. He has partnered with companies like Champs Sports, ZOA Energy and Oakley. He played his freshman year at Northwestern State before transferring to Clarksville for his sophomore season.

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#3. RJ Davis - $942K

One of the top college hoopers from last season, RJ Davis' NIL valuation is about to touch a million dollars. The fifth-year senior at North Carolina has built a strong profile over the years, which he converted to land lucrative NIL deals.

RJ Davis NIL partners and deal dates:

• Athletic Brewing Company - March 28, 2024
• Hanes - March 31, 2024
• JBL Audio - August 15, 2024

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#4. Hunter Dickinson - $850K

Hunter Dickinson, a Hyattsville, Maryland native, is one of the top players in men's college basketball for the upcoming season. The two-time First-Team All-Big Ten player has an NIL valuation of $850,000.

In March, he secured two major agreements — one with Kim Kardashian's brand, Skims, and another with beverage brewing company Keurig.

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#5. Caleb Love - $812K

Caleb Love will enter his final season in men's college basketball this year. He spent his first three years at UNC before moving to Arizona last season.

The 6-foot-4 guard’s NIL valuation of $812,000 can be justified by his growing social media presence, successful college career and NIL partnerships with brands like Arizona Assist Club, Keurig and Skims.