Top 5 NIL-valued women’s college hoopers ft UConn star Paige Bueckers

In the changing world of college sports, the influence of Name, Image and Likeness agreements is growing significantly. Women's college basketball is no exception to NIL. One standout example is Paige Bueckers, from UConn, who has capitalized on her skills and personal brand to land deals.

Let's delve into the five valuable female college basketball players based on their NIL rankings by On3.

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Top five NIL-valued women’s college basketball players

#1 Paige Bueckers - $1.4M

Bueckers is renowned for her impressive on-court skills and market appeal. The UConn star reportedly earns $1.4 million annually through her NIL agreements, which involve partnerships with companies like Wasserman, StockX, Gatorade, Cash App, Chegg and more.

In 2022, the Athletic dubbed Bueckers as the "face of NIL" in women's basketball. In September 2023, she secured a multiyear contract with Nike. Additionally, she has signed endorsements with Crocs, Bose, Nerf, and most recently, Madison Reed.

#2 Flau'jae Johnson - $1.2M

With a social media followers of 3.4 million across platforms and $1.2 million NIL worth, LSU guard Flau'jae Johnson is second on the list. She has name, image and likeness deals with brands like Puma, JBL, Meta and Taco Bell.

Moreover, Johnson is also a singer and released her debut EP "Best of Both Worlds" featuring Lil Wayne in June.

"Determining the value for NIL deals is something I take very seriously," Johnson said.

"Between my music career and brand endorsements, my deals amount to about $4.5 million, which gives a substantial indication of my market value."

#3 Haley Cavinder - $895K

Haley Cavinder, a Miami Hurricanes star, is a social media sensation with the highest followers on TikTok compared to any other female college hoopers.

The five-foot-six point guard has an NIL valuation of $895,000, which comes primarily from endorsement deals with brands like WWE, Boost Mobile, Baseline Team, Champs Sports and SoFi, among other companies. Cavinder secured a three-year apparel deal with Under Armour in July.

#4 Hanna Cavinder - $852K

Haley's twin sister Hanna Cavinder is also high on the list with a NIL valuation of $852,000.

The twins collaborate as a joint brand, so most of Hanna's endorsement brands are the same as Haley's. Moreover, she has 5.3 million followers on social media, including 4.5 million on TikTok.

#5 Hailey Van Lith - $696K

Hailey Van Lith, who enjoyed a brilliant 2024 Paris Olympics, winning a bronze medal for Team USA, has a NIL value at $696,000. As per On3. com, she has partnerships with The Flying T Club, LaCroix and Apple Cash.

Her other endorsement brands include Adidas, Tigers NIL Store, Billionaire Girls Club, Dick’s Sporting Goods and more.