$13 million revenue generated from Deion Sanders' sunglasses with more than 200,000 pairs already sold: REPORTS

The partnership between Deion Sanders and Blenders Eyewear has proven to be a strategic success for the sunglasses brand. The Blenders x Coach Prime collection has experienced robust sales with over 200,000 pairs sold in the past year alone.

The approximate amount of the revenue generated is about $13.4 million. The initial release of the collection was marked by a surge in pre-orders roughly hitting 70,000.

Deion Sanders posted about the success of the sunglasses on his Instagram story. The image included the caption:

“Blenders Eyewear has sold more than 200,000 pairs of Deion Sanders sunglasses —an estimated revenue of $13 million.”

"He's been a juggernaut the last year and a half, and we're just getting started with him."

Sanders also tagged Blenders eyewear company and Front Office Sports in the story. The latest collection, priced at $89, is poised to further contribute to Blenders Eyewear's revenue.

Chase Fisher, the company’s founder and CEO, talked about the partnership with Front Office Sports.

“Just from last year, we’ve sold over 200,000 Deion Sanders pairs. It’s been a remarkable partnership.”

Deion Sanders' Buffaloes win in Big 12 debut

In an interview, Deion Sanders praised the duo of his son Shedeur Sanders and Travis Hunter. Colorado's second season under Deion Sanders got off to a resounding start as they defeated North Dakota State 31-26 in their Big 12 opener.

Shedeur Sanders completed 26 of 34 passes for 445 yards and four touchdowns. Jimmy Horn Jr. and Travis Hunter combined for 330 of the 445 yards. Deion Sanders expressed his immense pride in the chemistry between Shedeur and Hunter.

In a postgame press conference, Deion Sanders described their connection as a "silent chemistry" that elevates their game.

“They really want to take it up a notch and they’re gonna really hold each other accountable. It’s a lot more that goes on in the huddle and on the sidelines, so, it’s phenomenal but they’re at each other all the time, those two. They have a silent chemistry and it started way back in Jackson (State),” Sanders said.

The duo's relentless pursuit of better skills and unwavering accountability have been instrumental in Colorado's early success.

The Buffaloes made a significant impact in their season opener against North Dakota State. The game resulted in a victory for Colorado and drew a record-breaking 4.8 million viewers on ESPN.

It was the highest-rated college football Thursday opener on the network since 2017.