Details of the new Pac-12 media deal are gradually emerging at long last. According to sources familiar with the situation, an agreement with a streaming platform will pay each school $19.7 million annually. This amount is a far cry from the $31 million Big 12 members get annually.
On Monday, college insider Greg Swaim tweeted that Big 12 commissioner Bret Yormark had "schooled" Pac-12 commish George Kliavkoff. He added that the conference will get $19.7 million per team.
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The search for a new Pac-12 media deal has dragged on for a long time and has been surrounded by much uncertainty. It didn't help matters that the Pac-12 had lost two marquee schools.
Despite several reassurances over the past few months, more schools are set to leave the Pac-12, with Colorado leading the way.
If the new Pac-12 media deal will only pay the conference members $19.7 million, it may not serve its purpose after all. The goal of the new contract is simple; make the conference cohesive by offering members a deal as good as they can get anywhere.
Also, it should serve as a springboard for the conference's expansion. What kind of schools will the Pac-12 attract with $19.7 million?
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To put it in perspective, consider an FBS independent school like Notre Dame. The Fighting Irish make around $26 million annually in TV revenues from deals with NBC and the ACC.
The school is negotiating a new deal that will reportedly fetch around $60 million annually. The agreement will take effect in 2025.
Another perspective to see this from is that of other Power 5 conferences that are Pac-12's primary competitors. The SEC paid its members an average of $49.9 million for the 2021-2022 fiscal year.
With a new $3 billion TV deal with ESPN taking effect in 2024, there's more money to share. Similarly, the Big Ten is expected to raise the $54.2 million it paid its members last year by 2025 when it gets a new TV deal.
How will the Pac-12 media deal sufficiently position its members to compete against members from the other Power 5 conferences? Its inability to adequately compensate them will open doors for more schools to leave the conference.
Remember that the Big 12 is still lurking with a goal to bring more schools aboard. The Big Ten will also not pass on the opportunity to expand its reach as the era of super conferences comes upon us.
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