Big 12 expansion: How will Oregon State and Washington State's induction help Brett Yormark's plans?

Oregon State and Washington State are the two schools left in the Pac-12. Both were left behind in the conference following the implosion that occurred last summer, which saw other teams in the league make a move to other Power Five conferences.

While the two schools have reinstated their commitment to rebuild the Pac-12, rumors link them to a Big 12 move. This is still far from becoming a reality but the expansion opportunity offers multiple benefits to the Big 12.

Here's a look at the advantages the Big 12 can get from adding Oregon State and Washington State.

Why adding Oregon State and Washington State will help the Big 12

#1, Sustainable League

Following the collapse of the Pac-12, the sustainability of Power Five conferences, outside the Southeastern Conference and the Big Ten, in college sports has come into question. The Atlantic Coast Conference is currently engulfed in chaos that poses existential threats.

Adding Oregon State and Washington State to the Big 12 makes the conference more sustainable in college football. With the numerical strength, it increases the league's stability in the landscape, making a breakup an unlikely occurrence.

#2, Wider Coverage

Adding Oregon State and Washington State to the Big 12 immediately expands the reach of the conference within the United States. The league currently has 16 schools from 12 states. Adding the two schools takes the presence of the league into two more states.

Brett Yormark has always reinstated his dream of making the Big 12 a coast-to-coast league. Adding the Beavers and the Cougars can effectively take the dream further ahead.

#3, Broader Exposure

Without a doubt, exposure is crucial to the marketability of any conference in the world of college football. The Big 12 needs as much of it as it can get to stay competitive in the landscape and get closer to the SEC and the Big Ten who lead the way.

Adding the Beavers and the Cougars can immediately increase the exposure of the Big 12 across the United States. It helps them explore both the states of Oregon and Washington market.

#4, Larger Revenue

The Big 12 is currently seeking to generate more revenue to get closer to the SEC and the Big Ten. It has explored the possibility of selling its naming rights and taking investment from a private equity firm.

While it might not be as significant as the two options, adding Oregon State and Washington State can help increase the revenue of the Big 12. Expanding to the market where the two schools are located will bring more money for the conference.