Brock Bowers has established himself as one of the top prospects in the 2024 NFL draft class.
The Georgia Bulldogs tight end is widely considered to be the best player in the nation at his position. Bowers has been named an All-American in each of his two seasons of college football.
His performance on the field has helped him grow his brand off the field. Bowers has already landed several major endorsements prior to his 21st birthday.
Brock Bowers has a NIL valuation of $728,000, according to On3 Sports. The Georgia Bulldogs star tight end landed his first NIL deal last March as he reached a deal with Associated Credit Union. He followed that up by signing with fast food chain Zaxby's the following month.
Bowers did not sign another NIL deal until August when he joined NOBULL. His next deal was with law firm Morgan & Morgan in October. The two-time All-American joined Dick's Sporting Goods the week ahead of Christmas. His latest announcement came this March when he re-signed with NOBULL.
Bowers NIL value could be higher, however, he reportedly turned down the opportunity to accept deals from the university collective. While the decision reportedly cost him hundreds of thousands of dollars, Bowers noted that declining the money opens the door for other Bulldogs athletes to receive collective deals, stating:
"It was with the collective and they offered me a little bit of something. I just feel like I have enough of my own stuff going that it can kick back to some of the other sports. Hopefully, some other guys can get the opportunity."
Check out Brock Bowers' comments on turning down collective deals below (starting at the 4:20 mark):
How has Brock Bowers performed in his college career?
Brock Bowers joined the Georgia Bulldogs as a four-star prospect in the 2021 recruiting class.
As a true freshman, he caught 56 passes for 882 yards and 13 touchdowns. Bowers carried the ball four times for 56 yards and one touchdown. He was named a second-team All-American, first-team All-SEC, and the SEC Freshman of the Year. The Bulldogs won the College Football Playoff National Championship.
In 2022, Bowers finished with 63 receptions, 942 receiving yards and seven touchdowns. He added 109 rushing yards and three touchdowns on nine carries. Bowers was named a first-team All-American and first-team All-SEC, while also winning the John Mackey Award as the nation's best tight end
He is set to enter what will likely be his final season of college football.
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