IN PHOTOS: Deion Sanders flexes his multi-color signature Nike Air DT Max '96 shoes via latest IG post

The "Deion Sanders" phenomenon is in full swing, with the recent release of the Nike Air DT Max 96 sneakers selling out swiftly last Friday. Fans of "Coach Prime" and the Colorado Buffaloes were left empty-handed as the limited-edition shoes flew off the shelves.

On Tuesday, Deion Sanders took to Instagram to flaunt his vibrant, multi-color signature Nike Air DT Max '96 shoes. The post featured three pictures, each featuring Nike footwear, with Sanders beaming as he held the sneakers. He tagged Nike in the caption, and added his trademark hashtag, #CoachPrime.

Earlier, Sanders had announced the sneaker release with a family-themed Instagram post. This post included Shedeur, Shilo, and Deion "Bucky" Sanders Jr., all dressed in sleek all-black outfits alongside Sanders.

The caption read:

"From the pavement to the playing field, from the Sanders family to you. Reintroducing the Nike Air DT Max 96, a shoe for every icon."

Many Colorado and "Prime Time" fans, along with sneakerheads, were disappointed to miss out on the limited-edition Nike Air DT Max 96 shoes.

However, Deion Sanders had a surprise for them. On Saturday, he reassured fans in an Instagram story, saying:

"Dont worry if you missed out on this release, Nike has revealed four Diamond Turf 3 colorways, along with Nike Air Diamond Turf 1's coming soon."

Deion Sanders’ Instagram story

Deion Sanders' Nike Air DT Max 96 was an instant sell-out success

The release of the Nike Air DT Max 96 sneakers marked a successful week for Colorado coach Deion Sanders, with the entire stock selling out within two hours.

This instant hit was part of Coach Prime's signature shoes and apparel collection, available through Nike’s website and select retailers. The black and white shoes, accented with golden hues on the logo and down the back, pay tribute to Colorado's team colors.

Coach Prime shared his excitement and gratitude on social media, thanking his fans for their enthusiastic support.

"Thank you everyone that supported us and purchased our shoe and apparel collection through Nike. We love u and truly appreciate u," Sanders captioned.

He emphasized that this release was just the beginning, hinting at more to come.

"We’re working on youth sizes as I text u. We’re just getting started, I can't wait till u see the other color waves & styles that are coming,” he added.