Kaleb Johnson's NIL deals

Kaleb Johnson is a collegiate football running back for the Iowa Hawkeyes football team, representing the University of Iowa in the Big Ten Conference. His football journey began in high school at Hamilton High School, where he excelled as a three-year letterman playing running back. Joining the Iowa Hawkeyes team in 2022, Kaleb was honored with the Next Man In Award for his offensive contributions. He also received honorable mentions as a Freshman All-American by College Football News and All-Big Ten recognition by both league coaches and media. Additionally, his performance in a win at Purdue earned him the title of Big Ten Conference Offensive Player of the Week and Freshman of the Week.

In the 2023 season, Kaleb earned preseason accolades such as third-team All-Big Ten kick returner by Phil Steele, fourth-team All-Big Ten honors by Athlon Sports, and recognition as a Doak Walker preseason candidate. He also received the Next Man In Award for offense. As of December 2024, Kaleb Johnson has declared for the 2025 NFL Draft after an outstanding junior year with the Hawkeyes. Johnson started in 11 games and led the team with 1,537 yards on 240 carries and 21 touchdowns. He has concluded his collegiate career with an impressive 2,779 rushing yards with 30 touchdowns. He also received Consensus All-American, Big Ten Running Back of the Year and First-team All Big-Ten honors as well in 2024.

Kaleb Johnson’s NIL deals

As of December 2024, Kaleb Johnson's exact NIL deal value is not available to the public, as per On3's data. Throughout his collegiate football career, Kaleb Johnson has signed several NIL deals which are as follows:

Kaleb Johnson’s endorsements

On August 24, 2023, Kaleb Johnson entered into his first endorsement deal with a brand called Powerade, a sports drink created and distributed by the Coca-Cola Company. Powerade, known for its beverages signed NIL (Name, Image, Likeness) deals with five college football players, including Kaleb Johnson from the Iowa Hawkeyes football team.

Following his partnership with Powerade, Kaleb Johnson further made a brand deal on October 2, 2023, he signed a deal with The Swarm Collective. Through Swarm Collective he collaborated with Pilot24Cards and they launched limited edition cards featuring Kaleb Johnson and other prominent football players.

Kaleb Johnson inked another NIL deal with Topps on November 2, 2023. Topps, an established American company specializing in manufacturing trading cards and collectibles, made a deal with Kaleb Johnson and other athletes to promote their cards. On February 25, 2024, he once again partnered up with The Swarm Collective, which is the officiall NIL collective for student-athletes at the University of Iowa.