Jalen Milroe has signed with brand management and production company Improbable Media. The agreement with the Alabama quarterback was announced on Friday ahead of his senior season in college football. He became the first athlete partner of the company.
Improbable Media was founded by NBA superstar Giannis Antetokounmpo and media personality Jay Williams. It will now work closely with Jalen Milroe on content creation and brand strategy.
"Joining the Improbable Media family is a game changer for me," said Milroe. "Being a college athlete in this new world of NIL brings more opportunity but also challenges, so it’s important to have the right team around me. I’m looking forward to learning, growing, and expanding my own brand with Improbable."

Improbable Media happy to have Jalen Milroe on board
Jalen Milroe adds a new dimension to the client portfolio of Improbable Media. Being the first athlete partner he is bound to set the pace for the company's future in the world of sports. Jay Williams made it known that the company is happy to have Milroe in the family.
"When I first met Jalen in Tuscaloosa there was an immediate connection and common ground," says Williams, Improbable Media co-founder. "All of us at Improbable are energized by the opportunity to closely collaborate with Jalen and so impressed with how he goes about his business."
It marks the beginning of a long-term relationship between the player and the company. Milroe takes on his senior season at Alabama this year before moving on to the NFL in 2025. He has an exciting career ahead of him that could boost the success of the company.
Jalen Milroe could help Improbable Media penetrate college athletics
Without a doubt, the partnership with Jalen Milroe, who has a $1.7 million NIL value according to On3, could help shape the future of Improbable Media in collegiate athletics. The success of the collaboration will play a role in the firm’s journey to gaining more college athlete partners.
"While Jalen’s incredible accomplishments are well-known, we’re equally excited about the opportunity to highlight Jalen’s narrative off the field," said Jessica Lindell, head of Brand Partnerships at Improbable Media.
"At Improbable we always prioritize creating authentic, engaging content. This commitment ensures partnerships that resonate with both the brand and the athlete’s vision, creating significant impact.”
After securing Milroe, Improbable Media will set out to build its athlete portfolio in the world of college sports and beyond. However, building up the value of the Alabama quarterback’s brand is now a job at hand.
Who's NEXT on the HOT SEAT? Check out the 7 teams that desperately need a coaching change