$45000000 worth Deion Sanders signs new partnership deal with multi-million-dollar airline; details more on collaboration in latest IG video

In terms of popularity, Deion Sanders is as famous as a college football coach can get, and with this fame comes various endorsement opportunities.

Coach Prime is known for his way of making a college football program successful, as evident during his stint with Jackson State. Now, he's making waves in the college football scene with a newly revamped Colorado Buffaloes.

Deion Sanders has a long list of partnerships and endorsements with big companies. Some of them include deals with Nike, EA Sports and KFC as well as his famous AFLAC commercial with Nick Saban.

Given his various sources of income, Coach Prime is said to be worth $45 million. Now, he has added another brand to his impressive endorsement portfolio.

In a recent Instagram post, Coach Prime is seen partnering up with Fly JSX, a private jet company. In the post, he's offering his fans who buy a game ticket a chance to arrive at Colorado games on a private Jet sponsored by Fly JSX.

He then goes on to talk about how he loves the services provided by the private jet company.

This is not the first time we've seen the impact of Deion Sanders in terms of marketing.

When he was a coach for Jackson State, he entered into a partnership with American Airlines. That allowed the JSU team to have chartered flights to their away games, apart from providing internship opportunities to the students of the university.

Sanders has been using social media to maintain his influence even after arriving in Colorado. His eldest son, Deion Sanders Jr, handles the team's social media and has been building an impressive portfolio for them.

He runs the 'Well Off' media channel on YouTube, where he posts daily vlogs of the Buffs and Coach Prime.

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Deion Sanders and Nike partner up for exciting merchandise for Colorado fans

Just a few days ago, Coach Prime revealed another exciting surprise for Colorado fans.

On Instagram, he shared a post where he announced that he's bringing out new merchandise along with Nike. GThat includes hats, T-shirts and windbreakers, which are available in black and white along with a Prime logo.

If Sanders can continue to lead the Buffs to glory, we may see many other big names come forward to collaborate with the program in the near future.