$45M worth Deion Sanders sold out Nike Air DT Max 96 after iconic release featuring sons Bucky, Shilo, and Shedeur

The "Deion Sanders" hype is real. It was evident when Coach Prime's latest sneakers, the Nike Air DT Max 96, sold out soon after their release on Friday.

Sneakerheads and many Colorado and "Prime Time" fans missed out on getting their hands on the limited-edition shoes. However, the Pro Football Hall of Famer, who is worth $45 million per CelebrityNetWorth, had a surprise for them. On Saturday, he posted an Instagram story, writing:

"Dont worry if you missed out on this release, Nike has revealed four Diamond Turf 3 colorways, along with Nike Air Diamond Turf 1's coming soon."

Screenshot via Instagram/@deionsanders

The Colorado Buffaloes coach announced the release of Nike sneakers with an Instagram post that featured the whole Sanders clan, including Shedeur Sanders, Shilo Sanders and Deion "Bucky" Sanders Jr., rocking all-black outfits alongside Coach Prime. Sanders captioned the post:

"From the pavement to the playing field, from the Sanders family to you. Reintroducing the Nike Air DT Max 96, a shoe for every icon."

Deion Sanders expresses gratitude after Nike Air DT Max 96 sells out

It was a successful week in terms of business for the Colorado coach, who couldn’t thank his fans enough for purchasing the Nike Air DT Max 96 sneakers.

The release was an instant hit, with stocks selling out in mere two hours. Coach Prime shared his excitement and promised that this was just the beginning.

"Thank you everyone that supported us and purchased our shoe and apparel collection through Nike. We love u and truly appreciate u," Sanders posted.

"We’re working on youth sizes as I text u. We’re just getting started, I can't wait till u see the other color waves & styles that are coming."

The Nike release featured Coach Prime's signature shoes and apparel collection, available through the brand's website and select retailers. The black and white shoes, highlighted with golden hues on the logo and down the back, signal appreciation toward Colorado's team colors.