$5.1M NIL-valued Travis Hunter joins forces with Lionel Messi to promote multi-million dollar brand on Instagram 

Colorado Buffaloes superstar Travis Hunter has joined forces with soccer legend Lionel Messi to promote the drinkware company, Stanley. Hunter, who has NIL deals worth $5.1 million as per On3, took to Instagram to announce his partnership with Stanley via a video.

"@stanley_brand hydrating me on and off the field with their co-branded collection with @leomessi #stanley1913partner," Hunter wrote in the caption of his IG post.

In the video, Hunter flaunted some of his athletic ability at a practice session, before rehydrating himself with a drink from a pink Stanley container.

The container had the word "GOAT" inscribed on the side. The bottle was also pink as it represented the color of Messi's Inter Miami jersey. Per reports, the "Stanley x Messi GOAT Collection" containers range in price from $12 to $65.

Since Hunter has established himself as one of the top college football players across the country, he has been able to land some blockbuster NIL deals.

In September, before the regular season began, Hunter had reportedly signed a NIL deal with NerdWallet. The Colorado star is likely to make the most of his NIL deals since he is expected to declare for the NFL draft next year.

Travis Hunter is on course to win Heisman Trophy this season

Colorado dual star Travis Hunter - Source: Imagn

Travis Hunter is reportedly in contention to win the Heisman Trophy this season following his stellar outings at Colorado. The Buffs star has been integral in the team's offense and defense.

As a wideout, Hunter finished the regular season with 92 catches for 1,152 yards and 14 touchdowns. In defense, he recorded 31 tackles, 11 passes deflected, four interceptions, and one forced fumble.

Hunter is likely to compete against Boise State running back Ashton Jeanty for the Heisman this year. However, many fans and analysts believe that Hunter is the frontrunner to win the coveted college football honor.

The Heisman finalists will be announced on Monday, and the award ceremony will be held on Dec 14.