$6.2 million NIL-valued Shedeur Sanders drops 'Legendary' clip from his lucrative New York tour

Shedeur Sanders, the star quarterback for the University of Colorado, continues to shine with a jaw-dropping NIL valuation of over $6.2 million, according to On3. During a visit to New York City last week, Sanders showcased his signature swagger and style.

A day before the Heisman Trophy ceremony, he explored the city’s iconic stores, embracing the festive December vibe. Fans got a sneak peek on Monday as he dropped a video on Instagram, captioned:

“legeNdarY”

The clip featured Shedeur shopping at luxury spots like Tajia Diamonds, Purple, Nike, Dior, and Maybach. It also showed him at a New York Knicks game, as well as throwing a football with New York Giants wide receiver Malik Nabers. It closed with a dramatic scene of him and teammate Travis Hunter lifting a Heisman Trophy, both dressed to impress in sleek suits.

With 2.8 million followers across Instagram, TikTok, and X, he’s a marketing juggernaut. His NIL valuation recently climbed to $6.2 million, making him the most valuable player in college football.

Throughout 2024, Sanders has inked several headline-grabbing NIL deals:

Nike: In August, he became the first college football player to partner with Nike, a groundbreaking achievement for student-athletes.

Beats by Dre: He joined the brand’s exclusive ‘Beats Elite’ campaign, representing the future of sports and culture.

5430 Alliance: Back in March, Sanders helped launch this initiative to reshape the NIL landscape in Colorado.

Whether it’s on the field, in luxury stores, or on social media, Shedeur Sanders’ journey seems just the beginning.

2025 NFL Draft: ESPN Top 5 quarterback list includes Shedeur Sanders

With bowl season underway and the NFL Combine just around the corner, ESPN’s Jordan Reid unveiled his top 50 prospects for the 2025 draft class on Friday, breaking them down by position. Among the quarterbacks, here’s who made the cut:

1. Cam Ward
2. Shedeur Sanders
3. Drew Allar
4. Jalen Milroe
5. Carson Beck

Sanders ranked as the No. 12 prospect overall and Reid referred to him as "the most polished passer in the 2025 class."

Reid’s list is bound to spark debate, especially with Sanders not taking the top spot. Many mock drafts have pegged him as the first quarterback off the board. Still, Ward and Sanders have consistently been viewed as the cream of the crop in this QB class.