$6M worth Olivia Dunne’s mom slams NCAA’s new $600+ NIL deal approval rule: "Market determines NIL value not a third party"

Olivia Dunne's mother Katherine was not happy when the House v. NCAA case settlement filed on Friday aimed to target the challenged pose by third-party, not-driven NIL collectives. The settlement requires compensation for NIL deals to be "at rates and terms commensurate with compensation paid to similarly situated individuals," as per On3 Sports.

It established a new voluntary reporting system for deals that surpass $600, starting next month. All- third-party NIL deals of $600 or more must be approved by a clearinghouse that will vet the contracts. If a deal is not approved, a new third-party arbiter could deem the athlete ineligible or result in a school being fined.

Athletes who enter into multiple NIL agreements or receive payments from the same third parties with an overall value of $600 or more will need to submit contracts or payments. This new regulation caught the eye of Olivia Dunne's mother, who was not happy. She wrote on X:

"NIL is about giving athletes the same rights as every other student on campus to their own name image and likeness. Unless everyone needs to report payments over $600 for approval this is incredibly unfair. The market determines nil value not a third party."

Athletes can appeal to a neutral arbitrator, which will be quicker than the current NCAA process, but rulings are final and binding. Olivia Dunne has a net worth of $6 million, as per Celebrity Net Worth. The bulk of her fortune is from NIL deals.

Olivia Dunne became the second-highest NIL-valued college athlete

The Bergen County native announced her multi-million dollar deal with Passes in May. Passes is a platform where creators can monetize their social media by uploading exclusive content for their subscribers. Passes is not the only deal the LSU gymnast has accumulated. She has also signed with top brands like Nautica, Body Armour, Peyton Manning's Omaha Productions, American Eagle, etc.

She is the second-highest NIL athlete as Shedeur Sanders tops the list. Olivia Dunne is one of the most known faces in college because of her social media presence, which helped her gain popularity. She has over five million followers on Instagram and over eight million on TikTok.

Apart from her online success, she has also achieved recognition on the mat. Dunne was named a WCGA All-American in 2021 and was a WCGA Academic All-American the same year.