8X Super Bowl champ Bill Belichick makes first moves with unique Christmas cards to recruit top talents at UNC

Bill Belichick, the legendary 8-time Super Bowl champion, has taken a festive and unconventional approach in his new role as the coach of the University of North Carolina Tar Heels.

On Monday, Belichick shared a creative Christmas card campaign on Instagram as part of his initial recruiting strategy. The cards, featuring Santa Claus, showcased his effort to connect with top talents and make a memorable first impression.

Belichick’s post was captioned:

“Best, BB.”

It’s a subtle yet definitive nod to his transition from the NFL, where he spent 24 seasons leading the New England Patriots, to the college football stage. However, it’s worth noting that his $10 million buyout in North Carolina dropped to $1 million on June 1 — leaving some speculation about his long-term plans.

The Tar Heels’ coaching vacancy arose after the dismissal of Mack Brown on Nov. 26, following a disappointing 6-6 season. The team is set to face the University of Connecticut in the Wasabi Fenway Bowl on Dec. 28. In a dominant performance, UConn claimed a 27-14 victory over North Carolina.

Interestingly, Belichick’s transition to college football comes after twice interviewing with the Atlanta Falcons during the NFL’s most recent hiring cycle. Despite his departure from the Patriots, Belichick’s legacy and strategic mind remain unmatched, whether on the pro stage or now in the collegiate arena.

Fans have playfully reacted to the "Santa Claus" wish tied to Bill Belichick

With Bill Belichick officially taking over as the coach of the North Carolina football program, his focus now shifts to assembling a strong coaching staff for the 2025 season.

Meanwhile, fans have playfully reacted to the "Santa Claus" wish tied to Coach Belichick's appointment.

“Having you in college football is going to be awesome (our DMs are open),” Rivals.com wrote.

“Nice,” Overtime SZN wrote.

Meanwhile, All College Football's Instagram accounts commented with a goat emoji.

Screenshot, via Instagram

“Awesome Bill from Chapel Hill!,” a fan wrote.

“What has gotten into you,” another wrote.

“Santa better have gotten you this for Christmas,” one wrote.

Belichick and North Carolina football are navigating the transfer portal, which the coach compared to free agency and the post-draft scramble to sign undrafted NFL players.