The Big 12 has shown the ability to keep add teams, putting themselves in a position to dominate the collegiate sports world.
An excellent commissioner taking the conference in a great direction is critical for success. That's exactly what the Big 12 Conference has in Brett Yormark.
College football insider Greg Swaim posted on social media how the Big 12 expansion has shown that the conference is in a great position, unlike some of the league's competitors in the Power Five.
"There are lot of good teams in the #Big12 and the conference has terrific parity, unlike other conferences that just have the same teams every year," he tweeted.
Eight new teams over the previous two seasons have joined the Big 12 conference.
The BYU Cougars, UCF Knights, Cincinnati Bearcats and Houston Cougars all joined before the 2023 college football season. The Big 12 will also be adding the Arizona Wildcats, Arizona State Sun Devils, Colorado Buffaloes and Utah Utes beginning next season.
That's a complete difference to what the Pac-12 has gone through. They have had 10 of their 12 members depart after the 2023-24 college football season for rival conferences.
Unable to attract other programs, the Oregon State Beavers and Washington State Huskies are the two remaining Pac-12 programs after the season concludes.
What should other conferences do to mimic what the Big 12 has done?
Expansion has been one of the saving graces for the Big 12, which was trending towards a similar direction as the Pac-12. However, the innovation and foresight Commissioner Brett Yormark has shown has made them into a legitimate conference in a short amount of time.
The Big 12 has attacked various markets in different ways. The Big 12 has been dealing with some growth after being focused primarily in the middle of the United States and now expanded west. They attacked a specific section of the country that has been focused on less than the southeast and central portions of the nation.
They also have focused on creating newer fans, evidenced by the partnerships they have created with TKO to have WWE branding during their championship game.
Moreover, Big 12 Mexico has attracted more international fans to American-based teams. Ultimately, conference expansion has proven to be a great success for the league.
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