Coach Prime's ex-wife Carolyne Chambers gives a shoutout to Deion Sanders Jr. as he promotes his merch on social media

Deion Sanders Jr. has been by Coach Prime’s side, helping him take the Colorado Buffaloes program to the next level. His presence has benefitted Boulder football by attracting national attention, but he is utilizing the opportunity to build his career as an entrepreneur.

The eldest Sanders son is boldly promoting his lifestyle brand, "Well Off Forever," and his efforts have earned public appreciation from his mother, Carolyne Chambers. The shoutout came through her Instagram story, where she reshared a striking image of her son at a football field, proudly wearing his merch in a post originally shared by the man himself.

Screenshot via IG /@carolynecsandersrealtor

The picture captured Ossacin from behind, standing on a football field with a camera slung over his shoulder. His sweatshirt, a merch piece, was black with bold white lettering and commanded attention with the words,

"The Rejected Will Be Respected."

The iconic University of Colorado stadium was the backdrop of the image, tying the image to his presence alongside his father, Coach Prime, in Boulder.

Chamber’s post highlighted her pride in her son’s entrepreneurial journey, emphasizing how she supports him in building a brand that represents opulence and perseverance. "Well Off Forever," which markets itself as a luxury brand, combines clothing, accessories, and lifestyle experiences. Its tagline, “Well Off – Opulence and Luxury,” and ethos talk of abundance to attract its customer base toward well-designed merchandise.

Carolyne Chambers also shines light on Deion Sanders Jr.’s sister Deiondra’s promotional journey

Chambers never shies from showing unconditional support for her children on both personal and professional fronts. Chambers also hyped up her daughter’s fashion ventures through a series of engaging social media posts.

Taking to Instagram, she prominently extended her spotlight to her daughter, Deiondra, highlighting her promotional work for the popular fashion brand "Fashion Nova."

The 34-year-old new mother in town knows how to woo her fans with her sophisticated fashion sense and often captivates her audience with stunning outfits from the brand.

Deion Sanders' eldest, Deiondra, has continued to flaunt her love for fashion even during her pregnancy, and Chambers is visibly proud of her children’s dedication to putting their fame to good use. Chambers continues to uplift her family’s endeavors proving herself as a loving mother who stands by them like their father Deion Sanders.