Deion Sanders Jr. drops heartwarming response after Coach Prime promotes his brand on social media

Deion Sanders took to X to promote his first son on social media on Thursday. The Colorado coach, who has led his team to their most successful season in recent years, endorsed the brand operated by Deion Sanders Jr., urging for support from fans.

Deion Jr. owns and runs Well Off Media, a YouTube that provides backroom insight to Coach Prime and the Colorado football program. Following a brilliant job covering several events in Boulder for the second season, the coach seemingly wants to see the number of subscribers grow.

“This is the difference and my Favorite kid. @DeionSandersJr Well Off Media on YouTube Subscribe asap please and thank u for supporting me and my son,” Coach Prime wrote on X.

The gesture elicited a heartwarming response from Deion Jr. The former SMU defensive back expressed his gratitude, writing:

“I appreciate you mane"

The promotion could mean a lot for Well Off Media. Coach Prime has a whopping 1.8 million followers on X and this could see an increase in the number of subscribers for Well Off Media.

Deion Sanders Jr.’s role in Colorado

Colorado football witnessed significant success in 2024, finishing the regular season with a 9-3 record. This comes after the Buffaloes went 4-8 in 2023 when they played their last season in the Pac-12.

While Deion Sanders Jr. doesn’t play on the field nor work as a coaching staff, his effort within the team cannot be overemphasized. He leads the content-creating team for the Buffaloes, ensuring the team has increased visibility on social media.

Colorado has been at the center of attention since Coach Prime was hired in December 2022. Deion Jr. has played a significant role in this, ensuring the program continues to stay relevant with top content for social media. Through his Well Off Media, he offers premium access to a series of backroom events within the program.

Aside from creating content for the program, Deion Sanders Jr. always on the sideline during games at Folsom and on the road, encouraging and motivating the players. He also gives speeches to the team in the locker room ahead of games, showcasing his full involvement in the running of the program.