Deion Sanders Jr. exhibits clever marketing skills, claims to have stolen Coach Prime's Nike Air DT Max '96 from Shedeur

Deion Sanders Jr. hilariously flaunted his marketing skills on Instagram. The eldest son of Coach Prime declared that he took away his father's Nike Air DT Max '96 shoes Shedeur Sanders initially stole.

On Monday, Deion Jr. posted a series of pictures on his Instagram, wearing the stylish white and gold colored Nike Air DT Max '96.

"@deionsanders Shedeur took these shoes from your office and I stole them from him," Deion Jr. wrote as part of the caption.

Not too long after Deion Jr.'s post, his father Deion Sr. went through his son's stuff and found a trendy pair of red and white Nike Air DT Max '96. Coach Prime retaliated with a smart question, knowing his son could not refuse his wish.

"I found these in your office, you might as well let me wear these to Miami tomorrow - @deionsandersjr (I asked you on here because you can’t say no in front of everybody)," Deion Sr. wrote.

Shedeur dropped a comment on his father's post, urging him to pick up a different pair.

"Bring them white on white ones," wrote Shedeur.

Shedeur and Deion Sr. will soon link up for Colorado in the preseason for the 2024 season as the program returns to the Big 12. The quarterback and coach led the Buffaloes to a 4-8 record last season but will want to improve on that record this year.

Deion Sanders announced reunion with Nike in 2023, six years after bitter split

Colorado Buffaloes HC Deion Sanders

In July 2023, Deion Sanders announced his reunion with Nike. The two-time Super Bowl winner reportedly ended his partnership with Under Armour to rejoin Nike.

Sanders and Nike's collaboration dates back to 1992. However, after years of working together, the two split in 2017. At the time, Sanders said that he would never work with the brand again.

However, last year, Nike put out a statement welcoming Sanders back to the company.