Deion Sanders in latest collab with beverage giant, shares fun commercial via IG

Deion Sanders led the Colorado Buffaloes to a 9-3 record, clinching bowl eligibility for the first time since 2016. However, despite being tied at the top of the conference, they missed out on playing the Big 12 championship game owing to tiebreakers not going their way.

On Monday, the "Smac Entertainment" Instagram page posted a clip about a collaboration between Blk & Bold Coffee and Sanders. The post was captioned:

"@deionsanders on how to create an impact with @blkandbold Repost from @deionsanders and @blkandbold There is no RISE without the GRIND and no COMMUNITY without UNITY! Let’s ALL RISE and support our youth together, one cup of coffee at a time @blkandbold #coffee #CoachPrime #community."

In the video, Deion Sanders gave one of his stirring speeches selling the upside of the beverage brand.

"What is impact? Is it something that you do or something that you feel?" Deion Sanders said. "What impact do you have on your day? There is no rise without the grind. Black and Bold Coffee."

Deion Sanders has an emotional end to regular season

The Colorado Buffaloes demolished the Oklahoma State Cowboys 52-0 to close out the regular season at Folsom Field. It was an important day for Deion Sanders as he walked out his sons Shilo and Shedeur Sanders for the Senior Day ceremony as they prepared to depart for the NFL via the draft.

During a pregame news conference, Coach Prime was emotional about his sons' and some senior players' impending departures, although he revealed that they would play in Colorado's bowl game.

"It's kind of emotional," Sanders said. "My last time at home with several of my kids and my seniors, man, it's tough. It's tough on a coach who loves his kids. Tough man. I can't even explain the emotions ... This is a tough game, but we're gonna overcome adversity.

"No, we got a bowl game. It’s not the last time you’re gonna see them in a Buff uniform."

Deion Sanders' future when his kids leave for the NFL has been the subject of intense speculation. He has been linked to various NFL jobs following an outstanding season with Colorado. Buffs supporters will be waiting for any news regarding their coach, who has led a 1-11 program to a 9-3 record in just his second year.