Deion Sanders’ son, Shilo, has been crucial to the Colorado Buffaloes project. The safety had a good year in Boulder and it looks like he might be succeeding off the field too.
Shilo shared some pictures of himself with his fans on Instagram and dropped a hint about a potential NIL deal with Nike.
The Buffaloes head coach's son tagged the $31 billion company (as estimated by Brand Finance) and wrote in the caption
“I did it.”
The caption is a play on words around the Nike slogan, "Just Do It." The safety is following in the footsteps of his legendary father, who also has a Nike deal under his belt.
Shilo Sanders already has NIL deals with Active Black, KFC, Gillette and Porsche. He also appeared in the Oikos yogurt commercial during the Super Bowl with his family.
How did Deion Sanders' son, Shilo, fare in 2023?
Shilo Sanders followed his father and brother to Colorado at the end of the 2022 season. It did not take the safety long to establish himself at the heart of the defense. He featured in all but one game and put up some impressive numbers.
Shilo Sanders racked up 54 solo tackles and 13 assisted ones in 11 games. He also defended three passes while forcing four fumbles. The defensive star also intercepted one pass.
Despite his efforts, Colorado won just four games, a massive improvement from the 1-11 team that Coach Prime inherited in Boulder. All eyes will be on the Folsom Field when the 2024 season kicks off in the fall.
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