Following Olivia Dunne’s multi-million dollar deal, Steve Sarkisian’s Texas becomes first NIL collective to join Passes: Reports

Olivia Dunne had secured a "multimillion-dollar" NIL partnership with Passes in May. The football coach Steve Sarkisian's USC Texas' partnership with the content creator platform Passes to revolutionize NIL monetization for its student-athletes, is the first-ever NIL collective deal on the Passes platform.

Along with that Dunne is the first NCAA athlete to sign up for the content monetization platform. Passes is significantly investing in the Texas market by partnering with the Texas One Fund, the official NIL collective of Texas athletics. This partnership brings 40 Texas athletes to the platform, marking the first agreement Passes has made with an NIL collective.

The goal is to provide athletes with opportunities to connect with fans, offer exclusive content and experiences, and monetize their NIL through the platform. This includes behind-the-scenes livestreams that provide a glimpse into the life of a Division I athlete. Passes' software will allow fans to access one-on-one Q+A calls, according to On3.

"We are tremendously excited to have the opportunity to give our fans access to our athletes on a whole new level. This behind-the-scenes content will give Longhorn fans a unique look at the day in the life of a student-athlete at Texas," Patrick "Wheels" Smith, the president of the Texas One Fund, said.

Louisiana State University former gymnast Olivia Dunne.

The deal includes Texas wide receivers Johntay Cook and Aaron Butler, safety Andrew Mukuba, women’s basketball star Rori Harmon, and volleyball player Madisen Skinner.

According to Forbes, Olivia Dunne on her partnership with Passes, said:

“Passes allows me to monetize my creativity and expertise in ways that were previously unavailable to college athletes, which is why I’m so excited to be partnering with them,” Dunne said.

“By offering exclusive content and experiences, I can turn my passion for gymnastics as a college athlete and content creation into a sustainable career path, and build deeper connections with my fans and supporters,” she added.

“I love how Passes is so user-friendly too. It’s intuitive and easy to navigate, making it simple for creators to set up their accounts, create content, and engage with their audience without any technical barriers.”

Furthermore, Livvy Dunne is valued at $3.9 million On3, placing her third in the On3 NIL 100 ranking, according to the On3 NIL report.

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Olivia Dunne is set to appear in ‘The Money Game’

Olivia "Livvy" Dunne, formerly a member of the USA national team and now part of the LSU Tigers women's gymnastics team, is set to feature in the upcoming docuseries "The Money Game." The series will offer a behind-the-scenes look at the 2023-24 athletic season inside LSU athletics and will be available on Prime Video.

Alongside Livvy, the project will also include All-American Angel Reese, Roc Nation-signed rapper Flau’jae Johnson, and Heisman Trophy winner Jayden Daniels. "The Money Game" will document the changes in NIL (name, image, and likeness) policies in college sports.

Drea Cooper directs the docuseries, with executive producers Ross Dinerstein, Rebecca Evans, and Ross Girary from Campfire Studios. Erica Winograd, Jim VandeHei, Roy Schwartz from Axios Media, Shaquille O'Neal, Colin Smeeton, and Michael Parris from Jersey Legends. Brendan Daw and Cooper also serve as executive producers.