“Freaky ah” “Hook em” - CFB fans have mixed reaction as Texas QB Quinn Ewers partners with multi-million brand

Quinn Ewers took to Instagram to share the news of his new partnership with a multi-million dollar brand. The Texas Longhorns quarterback is now on the social media site ‘Passes,’ which allows direct and exclusive access for the fans. He asked the fans to follow him on his new account to get exclusive content about his life.

Ewers is currently preparing for the 2024 college football season, trying to build on his performance from last year. This offseason has been quite productive for the QB with multiple brand deals, including becoming a cover athlete for the upcoming EA Sports College Football 25 video game. Now with the new partnership, he has signaled his marketability in the ever-changing NIL world.

Here is what the Texas Longhorns star Quinn Ewers had to say about his partnership with ‘Passes’.

“To gain access to the exclusive content about my life on and off the field, follow me now on my new passes account,” he wrote in the caption along with the URL of the handle.

The college football fans had mixed reactions to the new partnership. While many fans congratulated him on the development, some compared the social media site to Only Fans. Here are a few reactions:

Fans reacted to the new partnership.

Some more reactions.

The brand aims to help social media content creators by reducing their reliance on brand deals and sponsorships. Passes monetizes fan engagement, giving the creator 90% of the earnings. It had closed a series A funding round of $40 million in March. With the arrival of creators like Quinn Ewers, it is expected to gain popularity in the near future.

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Quinn Ewers’ relaxing tool to recover from workouts

Quinn Ewers recently partnered with ThermaSol to get a new tool for his wellness journey. He got the KIVA 4-person Outdoor Canopy Barrel Sauna right in his home to be a part of his post-workout regimen. The sauna would surely help the quarterback recover quickly from intense workout sessions.

Ewers also paid a visit to the ThermaSol headquarters and checked out the company's state-of-the-art wellness products. It included everything from steam generators to indoor sauna sets. As much as his game on the field is dear to him, it also requires a lot of work off it.

Ewers led the Longhorns to a Big Ten championship win and to the playoffs, where they ended up being defeated by the Washington Huskies in the Sugar Bowl. Will he rectify the mistakes made last season?