“Go get them son” - $45M worth Deion Sanders hypes up eldest son Bucky over latest photoshoot featuring Air DT Max 96

Deion Sanders' son Deion Sanders Jr. took to Instagram to share snippets of his latest photoshoot. He wore all-black hoodie and trousers for the snaps but the main features were his shoes. Bucky chose to go with Nike’s Air DT Max 96 shoes, associated with Coach Prime himself.

Prime Time’s eldest son left the world of football to become an entrepreneur and has since built a sprawling business empire. He oversees all the social media needs of the Colorado Buffaloes while also working on his dad's own personal brand.

Every now and then, Bucky comes out with some stunning snaps, featuring himself in all kinds of apparel from his own clothing line, ‘Well Off Forever’.

Here are the snaps from Deion Sanders Jr.’s latest photoshoot featuring the Nike Air DT Max 96 shoes.

“Pure opulence,” he wrote in the caption while tagging Nike and Tajia Diamonds brand pages.

Bucky’s dad Deion Sanders took no time to hype up his oldest son on social media. He went into the comments section to back him with a short message. Coach Prime wrote:

“Go get them son.”

Coach Prime's message to Bucky.

Nike dropped the Colorado Buffaloes head coach’s signature Air DT Max 96 to the public on Friday morning. The Prime Time effect was certainly visible as the shoes went flying off the shelf, selling out the entire inventory in just two hours.

Soon, the Diamond Turf 3 colorways, along with Nike Air Diamond Turf 1, will also be released in a similar fashion. They are also expected to sell out in quick time.

A look at Deion Sanders' business ventures including the Air DT Max 96

Deion Sanders has a net worth of $45 million, according to Forbes’ valuation. Apart from his earnings from the NFL and the coaching job at Colorado, Prime Time also has a few business ventures that generate revenue for him.

He has ventured out into different industries, going by the motto of not putting all his eggs in one basket.

Nike’s Air DT Max 96 line is Coach Prime's signature shoe line. The heel of the shoe features a picture of his face while the rest of the shoe is white and gold, likely inspired by the Buffaloes' colors. Apart from that, he also has ownership stakes in Redcon1, an energy drink brand.

Sanders has had a deal with Blender Eyewear since 2023 and has come out with 'Coach Prime' glasses. He also has a creative partnership with telecom giant Motorola. So Sanders has branched out to match every style need.