“Goat” “He’s him”: CFB fans react as $3.3M NIL-valued Travis Hunter launches latest Heisman-themed merchandise

Travis Hunter is having a season filled with highlight-reel moments, and that continued on Saturday in Colorado's 48-21 victory over UCF. One of the biggest moments of the game came when Hunter made a diving interception in the third quarter. The two-way star then got up off the ground, ran down the field and celebrated with the Heisman Trophy pose.

The play went viral, and now many experts are talking about Hunter as one of the favorites for the Heisman Trophy. Hunter, who has an On3 NIL valuation of $3.3 million, is not letting the moment go to waste and is taking full advantage of his growing fame.

On Tuesday, he announced the release of new Heisman-themed merchandise, labeled He12man, on his Instagram. The merchandise includes a T-shirt with Travis Hunter striking the Heisman pose as he did against UCF. The release has drawn a lot of praise from fans, with many calling him "Goat" or "He's him."

Other fans praised Hunter for taking advantage of his ability to promote himself.

"I can't even lie bro be killing with his promo, if it all him good sh*t if his team keep them around," one fan wrote.

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"You gotta be the fastest designer I ever seen dog. Something can happen 1 night and he got a shirt the next morning," onother commented.

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"Proud of you like you my family! I wish nothing but the best for you and your future," a fan added.

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Other fans commented on Hunter's case for winning the Heisman Trophy. Many believe that it will be robbery if he does not win.

"If they give it to anyone other than you we starting a riot," another wrote.

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"Facts, best player in CFB & it's not close," one fan commented.

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"Ok I'm kinda slow on football deets... when does voting start? I want him to win!" another added.

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Travis Hunter and Colorado have an open week before playing Kansas State in Week 7

Travis Hunter and Colorado head into an open week this week riding a three-game winning streak. The Buffaloes have done a good job turning the season around after a Week 2 loss to Nebraska resulted in a lot of uncertainty around the team.

However, when the Buffaloes return, it will be the biggest test of the season yet for Travis Hunter and company. They will face their first-ranked team this season in No. 20 Kansas State. The Wildcats will visit Colorado on Oct. 12 and both teams will be rested from open weeks in this weekend.