Big 12 commissioner Brett Yormark appeared during the first day of the conference media days. He decided to wear a combination of a red tie and a gray suit for the day. His appearance kicked off the Big 12 Media Days in full force, with the next couple of days lined up with appearances from several programs.
The conference has changed since the last time any team saw the field with two big acquisitions. Teams like Deion Sanders' Colorado Buffaloes, the BYU Cougars, the Arizona Razorbacks, the Utah Utes and the Arizona State Sun Devils have joined the Big 12.
This came after the Texas Longhorns and the Oklahoma Sooners decided to bolt for the Southeastern Conference. But in the end, Yormark will be helming an expanded lineup.
After Yormark addressed the media, several head coaches lined up to speak at the event, which was held in Las Vegas, Nevada. Tuesday’s schedule includes TCU boss Sonny Dykes, Kansas State coach Scott Satterfield, and the coaches from Texas Tech, Utah, Arizona State, Oklahoma State and Iowa State.
Deion Sanders' fans will have to wait for Wednesday to hear from the Colorado Buffaloes coach, along with the remaining lineup from the conference.
There are rumors that the Big 12 might consider a name change in a potential new sponsorship deal. Per Sports Illustrated, such a deal could make the conference $50 million annually. Questions around such a deal are expected to be fielded during the two-day media event.
Exploring the windfall for Brett Yormark’s Big 12 in a potential name-change deal
Reports about the name change of the Big 12 have been circulating since last month. According to speculations, the conference might give away the naming rights to a title sponsor. If that happens, the deal would be a first-of-a-kind in college football.
Per college football insider Brett McMurphy, insurance giant Allstate has lined up for the rights. The deal is expected to give Brett Yormark's FBS powerhouse a revenue of $50 million a year, and the conference will be known as the ‘Allstate Big 12.’ Since the insurance giant already has a sponsorship deal with the Sugar Bowl, they won't be new to the college football scene.
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