"NYC here we come": Deion Sanders welcomes fans for season 3 premiere of Coach Prime documentary

Deion "Prime Time" Sanders returns to screen in the third season of "Coach Prime," which premiered January 7 on Prime Video. The documentary follows Sanders during his second season leading the Colorado Buffaloes football program, which finished 9-4 and made an appearance in the Alamo Bowl against BYU.

The new season drops all episodes at once, giving fans a chance to watch the full story of Colorado's return to the Big 12 conference. Sanders shared his excitement on Instagram on Tuesday, announcing:

“NYC here we come for the Coach Prime Documentary media tour then off to Orlando to present and support my CU Buffs seniors at the Hula Bowl!”

In the Dec. 30 trailer, Sanders emphasizes his commitment to developing his players while blocking out distractions. The documentary showcases how he's breathing new life into what many considered a struggling program, with championship aspirations now on the horizon.

Viewers will get an inside look at star players like quarterback Shedeur Sanders and two-way sensation Travis Hunter, alongside key figures including CU athletic director Rick George and NFL legend Charles Woodson.

---

"Coach Prime" season brings viewers inside Deion Sanders' journey

"Coach Prime" brings viewers inside Deion Sanders' remarkable journey from Jackson State to Colorado, with each season telling a unique story:

The first season, which debuted on Dec. 29, 2022, captured Sanders leading Jackson State to an undefeated SWAC championship. Beyond the football field, it showed how Sanders and his team faced real-world challenges, including Jackson's water crisis.

Season two shifted to the mountains of Colorado, premiering Dec. 7, 2023. It chronicles Sanders' bold move to transform the struggling Buffaloes, who had won just one game the previous year. Under his leadership, Colorado surged into the national spotlight, finishing among the top 25 teams with an impressive 9-3 record.

Michael Strahan and Constance Schwartz-Morini serve as executive producers through SMAC Productions, bringing Sanders' uncensored coaching style to Prime Video Sports.

Despite speculation about his future, ESPN reporter Jeremy Fowler indicates Deion Sanders plans to stay at Colorado rather than pursue NFL opportunities.