"Prime is that alter ego": Deion Sanders unveils his journey from introverted country boy to Prime Time showman

Deion Sanders
Deion Sanders decribes his journey from a country boy to a larger-than-life PRIMETIME persona

NFL legend Deion Sanders shed light on the stark contrast between his two personas: Deion Sanders, the introverted country boy, and Coach Prime, the charismatic showman.

He was asked to differentiate between his two larger-than-life personas. Sanders described himself as a recluse, calm, and deeply introverted, with a love for fishing and anonymity. He said that, despite his ability to shine in crowds, he dislikes them.

"I don't like crowds," Coach Deion said to Taylor Rooks of Bleacher Report. "I know how to show out in the crowd, but I don't really like crowds."

On the other hand, Coach Prime, or Prime Time, is a completely different character, an alter ego he developed while in college to fulfill his dream of making money and supporting his mother. Sanders painstakingly crafted this persona, which ultimately led him to fame and fortune.

"Prime is that alter ego that we all have that I've just have had opportunity to enact to really put some legs on and make him work," Coach Prime said. "I created this character in my dormitory room in Florida State. And I just fed him and fed him and fed him and fed him and perfected him."

Deion Sanders elaborates on how he is a blend of the two personas

Deion Sanders
Deion Sanders

Deion Sanders acknowledges that he now embodies a blend of both personas, transitioning from Prime Time to just Prime. He likens himself to being in the third quarter of his life, emphasizing the need to secure wins.

Prime Time was born out of necessity, he said.

"It's something I had to adapt to command the resources that I promised my mother," Sanders said. "Cornerbacks and defensive backs at that time, didn't even make a mil (million dollars). Prime made us a mil."

Deion Sanders expressed gratitude for his journey, saying that he has known who he is for the past two decades and is fully aware of his purpose and direction. His story is a testament to the life-changing power of self-discovery and adaptation in the pursuit of success.

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Edited by Joseph Schiefelbein
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