"Shut their a** down": Buffs AD Rick George captured issuing a fiery message to Colorado players during game against Kansas State

Under the leadership of star quarterback Shedeur Sanders and his father, Deion Sanders, the Colorado Buffaloes are making a big impression this season. Both have a reputation for reacting fiercely, whether they are addressing critics or motivating their players.

But who would have guessed that Buffaloes AD Rick George had this talent concealed all along?

A recent clip from the game against Kansas State is trending on social media, where Rick George can be spotted on the sidelines with the Buffaloes defensive unit. As the nail-biting game was in action, he got all fired up and was seen hyping up his team with some bold statements.

"It's time to go. Let's go. Shut their a** down, right now. Let's go," he said.

George was frustrated due to a controversial no-call on a potential pass interference during a crucial 4th-and-5 play in the final moments of the game.

After Shedeur threw an incomplete pass intented for wide receiver Will Sheppard, many including George expressed dissatisfaction with the officiating crew's failure to call pass interference on the Kansas State defender.

This no-call sparked significant backlash on social media, with many believing it impacted Colorado's chances to win the game.

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AD Rick George and Coach Prime united in vision for Colorado football's future

NCAA Football: Colorado at Arizona State - Source: Imagn

Before the game, AD Rick George expressed an alignment with coach Deion Sanders regarding the direction of the football program. He stated:

"I think he can do significant things for us long term ... I think Coach would sit here and tell you that he and I are on the same page about where we want this program to go. It's not a short-term fix, and we want to set it up to be sustainable for the future."

George conveyed his hope that Coach Prime would finish his career at Colorado and praised the culture that Sanders has created saying:

"I see it on a daily basis with his student-athletes and his coaches, and like I said, I like where we’re at. We've got a lot to do still moving forward, and we're on the same page."

Next up, the Colorado Buffaloes (4-2) will hit the road to face the Arizona Wildcats (3-3) on Saturday, October 19th at Arizona Stadium. The game is scheduled to kickoff at 4 p.m. ET and will be broadcasted live on FOX.