"Smiley McBust" "Sheesh": Fans go wild at Shedeur Sanders' $400,000 move to grab spotlight at 2024 Heisman

Shedeur Sanders was present at the Heisman Trophy ceremony in New York on Saturday night as he came to offer his support for teammate Travis Hunter. Apart from his dapper black suit with white stripes, the quarterback had an expensive watch on his wrist.

Ahead of the Heisman Trophy presentation, Shedeur Sanders took to social media to share a glimpse of his luxury style, he showcased his Audemars Piguet Royal Oak watch.

In a video published by Well Off Media on Friday, Shedeur said the watch cost $400,000.

The quarterback turned heads with the watch on social media, with many reacting to his latest collection. Here's a look at some of the fans' reactions to the watch online:

"Smiley McBust"

"Daddy's money," another fan commented.

Other fans shared their reactions to the watch:

"Seems like a sound investment," a fan wrote.

"Like father, like son," another fan wrote.

"That AP looks pretty tough ngl," another fan wrote.

Shedeur Sanders’ love for watches has birthed a trademark

Shedeur Sanders is widely known for his avid love for watches. The Colorado quarterback's fascination for expensive watches has run deeper than aesthetics and passion for luxury. It's become a trademark for the quarterback, offering symbolic value to his public identity.

He has become known for the “Show the Ice” celebration. Following touchdowns and clutch moments in games, the quarterback dramatically pulls back his jersey sleeve to show a sparkling watch on his wrist.

Shedeur’s watch collection is as diverse as it is impressive, featuring high-end timepieces from renowned brands like Rolex, Audemars Piguet, and Richard Mille. His appearances often showcase these elegant accessories, which he pairs with his contemporary fashion sense.

In a YouTube short published by Well Off Media on Wednesday, Shedeur did his famous celebration while wearing a Richard Mille watch in front of fans.

Shedeur Sanders hooks up with New York Giants' Malik Nabers

Shedeur Sanders was in New York for the Heisman ceremony. But while there, he also hooked up with New York Giants wide receiver Malik Nabers. In another video by Well Off Media on Friday, the two threw a football in a New York City street.

Apart from visiting a couple of places in the city, Shedeur was also at Madison Square Garden during the New York Knicks’ NBA Cup game on Wednesday night.