Texas - Texas A&M rivalry sets new expensive regular season game ticket record at Kyle field

The Texas Longhorns and Texas A&M Aggies' rivalry is one of college football’s most storied feuds, dating back to 1894. After 13 years, they met once again, and the stakes couldn’t be higher. This was reflected in the ticket prices too.

Texas entered the game leading the all-time series 76-37-5, and as both teams were fighting for a spot in the SEC Championship, the average ticket prices reached a new record. This matchup wasn't just about football, as pride, tradition, and bragging rights of being the best in the conference, were also on the line.

The Longhorns managed to defeat the Aggies 17-7, proving they were the better team this season. Now with an 11-1 record for the season, Texas will play the SEC championship game against Georgia.

---

Why Was This Game So Expensive?

Syndication: Austin American-Statesman - Source: Imagn

According to ticket reseller TickPick, the average ticket price for this game reached an eye-popping $1,079. That’s right! Over a thousand dollars for a regular-season college football game!

To give that figure some context, the second-most expensive game in the regular seasons of both the NFL and CFB is the 2021 NFL showdown between the Tampa Bay Buccaneers and the New England Patriots.

That game saw the seven-time Super Bowl champion Tom Brady return to Gillette Stadium to face his former team. The average ticket price for that game was around $900.

But for the Texas vs. Texas A&M matchup this week, ticket prices started at around $520 and reached nearly $9,000.

But, the surge in prices was expected as there is so much to this rivalry, which has witnessed iconic players like Ricky Williams and Earl Campbell step onto the field. It's also filled with emotional moments, like when the game was played just days after the Aggie Bonfire tragedy in 1999. And let’s not forget the high-stakes 1941 top-10 showdown where the No. 10 Longhorns handed No. 2 Aggies a 23-0 loss, preventing the Aggies from playing for a second national championship in three years.

Then there was the 1995 dramatic Southwest Conference championship, where Texas claimed eternal bragging rights by beating No. 16 A&M 16-6 in College Station, securing the last SWC title before both teams moved to the Big 12.

With these deep emotional ties and rich history, it’s no wonder this game was worth every penny, no matter how high those ticket prices rose. And for Longhorns fans, this win will hold a special place in their hearts in the years to come.