"That's why people don't like Colorado": Coach Prime issued harsh reality check after his attack on "jealous" CFB reporters

Controversy seems to follow Deion Sanders like a shadow, and Coach Prime isn’t one to shy away from them. During a recent press conference, the Colorado Buffaloes coach took aim at college football reporters.

He claimed that the media’s negative comments about the Buffs are because of jealousy over the wealth of his players, many of whom enjoy lucrative NIL deals.

However, not everyone agrees with Coach Prime's perspective. Outkick’s David Hookstead fired back, saying Sanders’ accusation missed the mark. He pointed out a quote that Sanders told reporters in a recent press conference. Hookstead then continued with his critique of Coach Prime, saying:

"Fact check #1: That's probably not true for 95% of his roster. Fact check #2: That is not why people don't like Colorado. People don't like Colorado for one very simple reason. It's not a football program. It's sad pathetic reality TV."

He also poked fun at Sanders’ sons, Shedeur and Shilo, who are always in the spotlight more for their off-field actions rather than their game. Hookstead didn’t hold back, criticizing the Buffs for their media antics and constant distractions.

“That's why people don't like Colorado. They talk about themselves like they're Alabama, like they're Georgia, like they're Ohio State. They're not a good football team and now he's out here claiming that if you don't have as much money as his players and you're envious.”

He concluded his rant by calling Deion Sanders a "fraud." Whether on the field or off, the Buffaloes are making headlines—maybe not the ones Coach Prime wants.

What did Coach Prime say about the media?

Deion Sanders and his comments about the media made quite some noise online. The Colorado HC wasn’t happy with reporters and called them out for unfairly attacking college athletes. He noted that college players were off-limits for criticism in the past, but now, with lucrative NIL deals, they’ve become targets.

“Now, they’re making more money than y’all, and some of y’all are envious and jealous about that. So you’re on the attack. It was hands off a college player because he’s an amateur. Remember? Remember that, guys? Now, it’s hands-on. Go at 'em, any kind of way you want.”

The 57-year-old stressed that while it’s part of the media industry to report, it doesn’t justify personal attacks on young athletes.

“They hadn't gone through what a grown man — what I've been going through with y'all for years. They haven't done that. So it is what it is… Your job does not say, 'Attack.' Because if we flipped the script on y'all, y'all wouldn't like it.”

Coach Prime, as always, is standing firm to protect his team from the media focus that he thinks gives extra attention to his football program.