"These ads be so funny man": CFB fans react as Colorado's Travis Hunter joins hands with NerdWallet for "Smartest NIL deal ever"

Travis Hunter has expanded his growing brand by securing another NIL deal. On Wednesday, the Colorado two-way star sealed an endorsement deal with NerdWallet, a personal finance platform that assists consumers in comparing and selecting top-tier financial products.

Travis Hunter becomes the first college football player to secure a partnership with NerdWallet. The athlete partners with the financial technology firm in a deal branded as the "Smartest NIL Deal Ever."

The new NIL partnership garnered significant attention and reaction after Hunter announced it on his Instagram account on Wednesday. Many fans found the commercial announcing the deal amusing, projecting the personality of the Colorado two-way star himself.

Here’s a look at some of the reactions online:

"These ads be so funny man."

Credit: Travis Hunter Instagram

Credit: T. Hunter Instagram

Travis Hunter happy to ink a deal with NerdWallet

Travis Hunter expressed his excitement after sealing the NIL partnership with NerdWallet. Aside from enriching him financially and adding to his robust NIL portfolio, the deal also comes with a personal finance plan for the Colorado two-way star.

“Preparation is the key to success both on and off the field, and I’m excited to plan for a strong financial future with the help of NerdWallet,” Hunter said. “The opportunity to earn and be smarter with managing my NIL money in the right bank account while playing football was too good to pass up.”

Hunter currently has an NIL valuation worth $3.1 million according to On3. The former Jackson State player has inked endorsement deals with the likes of EA Sports, United Airlines, Leaf Trading Card, Celsius, KastKing, Greenwood and a host of other brands.

Travis Hunter loves the details of the deal

While Travis Hunter has entered into many NIL deals since he became a college football player, the one with NerdWallet is different. It comes with a financial plan for him to save a certain percentage of his earnings, a plan he is promoting among college athletes.

“They approached me with the Smartest NIL Deal Ever and I liked how unique the deal was,” Hunter said. “It’s different from other deals in that it prioritizes my financial future. NerdWallet empowers people to make smart money decisions, and with this deal, I feel in control.”

“I committed to putting 20% of my earnings into a savings account to plan for my future. I think that deals like this are game-changers for college athletes like me because they are teaching us to think ahead and set ourselves up for financial success.”

The deal is particularly notable as it aligns with the company's larger initiative to foster financial literacy and encourage smart money management among athletes.