USC star Caleb Williams reportedly amassed around $10 million through NIL deals and endorsements during his final two seasons at USC. According to Kalyn Kahler of The Athletic, Williams accumulated millions through name, image and likeness agreements and endorsements with the Trojans.
Williams inked profitable partnerships with big-name sponsors like Dr. Pepper, Nissan and Wendy's, alongside a few more. He chose not to hire a sports agent for his NFL draft process—instead, the 6-foot-1 quarterback bet on his past experience and his professional team, including legal reps.
One insider at USC compared Williams' effect at the school and told The Athletic:
"It wasn't like having a college quarterback on your roster. It was like having an NFL starting quarterback on your roster."
The 2022 Heisman Trophy winner is widely anticipated to be the top pick in the upcoming draft, with the Chicago Bears possessing the No. 1 selection.
Williams expressed equanimity about his NFL destination and said:
"If I get drafted by the Bears, I'll be excited. If they trade the pick, and I get drafted by someone else, I'm just as excited."
Regardless of his landing spot, Williams is poised to make a significant impact both on and off the field as he transitions to the NFL.
Caleb Williams aims for legendary status in the NFL
Caleb Williams first made a splash as a freshman, guiding Oklahoma to a win against Texas. Later, after his move to USC, he secured the Heisman Trophy. Now, his path steadily heads towards a future in the NFL.
Many believe the Washington, D.C. native holds the promise to emerge as a key player in the sport and will be the likely first choice in the fast-approaching 2024 NFL draft.
Caleb Williams recently talked to ESPN's Pete Thamel and shared thoughts about playing where sports history is well-known, like Chicago, where sports greats like Michael Jordan and Walter Payton made their name.
"I'm 22. I didn't really get to see those players," Williams said. "As the saying goes, the legends live on. That's my goal of playing football -- it's not money, it's not fame ... it's to be immortal. I want to reach that sense of being a legend."
Widely regarded as a generational talent, Caleb Williams stands strong due to his outstanding ability and hard work, seen clearly through his strong gameplays. Being in his early 20s, the quarterback has shown an old head on young shoulders, creating high targets linked to his hunt for excellence.
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