WATCH: $45M worth Deion Sanders collaborates with sons Shilo, Shedeur, and Junior Sanders in latest KFC advertisement

Colorado Buffaloes coach Deion Sanders is featured in a new advertisement. But this time, Coach Prime, who has a net worth of $45 million (Per Celebrity Net Worth) brought in his sons as well.

In a video posted by Shilo Sanders on Instagram, we see Deion Sanders along with all of his sons, including Shedeur and Sanders Jr., promoting various KFC products. The video begins with Coach Prime stating that he was with his three favorite sons showing off his three favorite KFC deals.

"My three favorite sons, my three favorite deals," Deion Sanders said.

Shilo replied to this comment by stating that he was Coach Prime's favorite son. Coach Prime hilariously rejects Shilo's comment while both Shedeur and Sanders Jr. back out of the conversation.

"We all know I'm the favorite, but these $5 Taste of KFC deals might be giving me some competition. Go get them now," Shilo wrote in the caption.

The relationship between Coach Prime and KFC goes way back. Last year, the entire Sanders family, including his daughters Shelomi and Deiondra, starred in a commercial to promote their new hot and spicy wings.

Both Shilo and Shedeur have signed NIL deals with the brand represented by SMAC Entertainment and Constance Schwartz-Morini. The Sanders brothers recently also brought in Colorado two-way star Travis Hunter during a promotion video of their new Smash'd Bowl.

Shedeur Sanders boasts a NIL valuation of $4.7 million while Shilo has a NIL value of $1 million as per On3.

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Deion Sanders celebrates becoming a grandad

During his 57th birthday on August 9, the Colorado head coach got a special gift. His eldest daughter Deiondra Sanders, who announced her pregnancy back in March, gave birth to her first child.

Deion Sanders was visibly elated with the fact that he had become a grandad. During Colorado's fall presser, he talked about his daughter's delivery and stated that he was feeling blessed that his first grandson was born during his birthday.

"That's how good God is, like God would choose me on my birthday, for my daughter, for my kids to have their first child. The first time I'm a grandfater, on my birthday. Do you understand how beautiful that is? How much of a blessing that is?" Sanders said.

As Coach Prime prepares for Colorado's upcoming Big 12 journey, he will have another young member cheering him on from the sidelines for success.