WATCH: LSU football superfan Livvy Dunne endorses Jake Paul’s men's body care line in latest IG post

Livvy Dunne became the latest face for Jake Paul's men's care brand 'W.' She shared a video on her Instagram account where she promoted the brand. The brand includes products like body wash, deos, etc. and was introduced in June 2024 as an exclusive partnership with Walmart.

In the post, she backflips and says:

"Get W."

The caption of the post was:

"You probably smell… get W in the naturals isle at Walmart;)"

Livvy Dunne joined Paul as a co-owner of the brand. She told WWD that she met Jake Paul at Fanatics CEO Michael Rubin's 4th of July party in the summer.

“Seeing how passionate [Paul] was in person really made me want to work with him,” Dunne told WWD. “I know he grew up as an influencer and has always been in the spotlight, but he’s truly proven himself in other areas and shown that you can be successful beyond just being an influencer.”

Dunne is a regular at the LSU Tigers game. She attended the LSU vs. Ole Miss showdown with her boyfriend, the former LSU baseball star Paul Skenes, and was seen celebrating post-win.

Livvy Dunne has full control over her NIL deals

As one of the most popular faces in the world of college sports, Dunne has made herself into a successful brand and is in control of all the NIL deals that she signs. With a NIL valuation of $4 million (as per On3 Sports), she is the second-highest NIL earner in college sports and first among women athletes.

While in an interview with Flaunt Magazine, Livvy Dunne explained that she does not need to depend on third party to market to popularize her content.

“It’s kind of like what I said before: I’m in control of my own destiny. I don’t need to rely on any algorithms to grow my personal brand. I get to come up with my own prices. It’s super cool to be able to personally connect with the people who follow me and get input from them or teach them about NIL.”

Livvy Dunne has established The Livvy Fund, which will help her fellow teammates and other female LSU athletes preserve and secure NIL opportunities.

“Women’s sports, in general, it’s quite unfair still with NIL,” she said. “A big school like LSU [has] collective money. None of it goes to women’s sports. Most of the collective money goes to football, basketball, baseball—the men’s sports.”

The LSU gymnast will return for the fifth and final season of college sports this year.