What is Nico Iamaleavan's NIL deal worth?

Nicholaus "Nico" Iamaleava, born on September 2, 2004, is an American football quarterback who has quickly made a name for himself in the world of college football. Hailing from Long Beach, California, and of Samoan descent, Nico embarked on his football journey early in life.

Nico's high school career was nothing short of impressive, showcasing his prowess on the field. He split his high school years between Warren High School in Downey, California, and Long Beach Polytechnic High School. As a senior, he displayed his remarkable talent by throwing for 1,726 yards and 25 touchdowns, while also contributing with six rushing touchdowns. His outstanding performance earned him the title of Polynesian Football Player of the Year and the MVP of the prestigious Polynesian Bowl. These accolades catapulted him to the ranks of the top players in the class of 2023.

In December 2022, Nico Iamaleava enrolled early at the University of Tennessee, where he joined the Tennessee Volunteers football program. Standing tall at 6 feet 6 inches and weighing 195 pounds, he embodies the physicality and skills expected of a quarterback. His journey in college football has just begun, but his potential and promising talent have already created excitement among fans and followers. But do you know what his success has given to him and How Much is Nico Iamaleavan's NIL deal worth? This blog will discuss Nico Iamaleavan's NIL deal worth and other aspects.

Nico's commitment to academics and athletics and his Polynesian heritage make him a well-rounded and intriguing figure in college sports. As he continues his college career with the Volunteers, all eyes are on Nico Iamaleava, eager to witness his impact on the gridiron.

Nico Iamaleavan's NIL Deal

Nico Iamaleava's On3 NIL deal Valuation is an impressive $1.9 million, ranking him 9th in the On3 NIL 100, representing the top 100 high school and college athletes based on their On3 NIL Valuation, as of September 2024. This valuation reflects his potential annual value in the evolving NIL landscape, which has steadily increased by $72,000 over the past 10 weeks.

The On3 NIL Valuation is a groundbreaking industry index that assesses athletes' projected annual value (PAV) using a proprietary algorithm. It considers two primary categories: the Brand Value Index, which measures national licensing and sponsorship markets, and the Roster Value Index, which collects data from school collectives. This valuation considers performance, influence, and exposure, projecting an athlete's optimized NIL opportunity relative to the overall market for up to 12 months into the future.

Also Read: Who are Nico Iamaleava's parents?

Nico Iamaleavan's NIL Deal Sources

Nico Iamaleava's potential NIL deal, reportedly worth $8 million, has generated significant attention and speculation. While it has not been officially confirmed that he is the recruit behind the deal with the Tennessee collective Spyre Sports Group, his commitment to the Volunteers shortly after the deal fueled the buzz. Known as "Nico Mania," his presence in Knoxville during a visit garnered immense fan engagement and social media promotion, further enhancing his marketability. Experts believe that this is just the beginning, and as he continues to build his brand in high school, his NIL value is expected to rise substantially in the coming months and years.

On March 11, 2022, he secured a NIL deal with Spyre Sports Group which is a sports marketing and media agency. Further, on November 17, 2022, he partnered with Leaf Trading Cards. On January 26, 2023, and March 03, 2023, he again promoted Spyre Sports Group through Instagram and Twitter with promotional videos. On December 29, 2023, he made an endorsement deal with The Volunteer Club powered by Spyre Sports. Lastly, on August 21, 2024, he signed a NIL deal with Beats by Dre which is is an American consumer audio products manufacturer. The brand signed 11 college football players including Nico.