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NIL deals have changed the landscape of high school and college football for many young standout players. The opportunity for these young athletes to use their name, image and likeness to earn a profit for themselves is a massive advantage that wasn't present before.
Colorado's Shedeur Sanders currently ranks as the highest NIL-valued college athlete at $4.5 million, according to On3. However, these young recruits aren't too far behind the Buffs' star quarterback.
This article will look at the top 10 college football recruits with the highest NIL valuations.
Top 10 college football recruits with the highest NIL valuations
#10 Jared Curtis
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Nashville Christian School quarterback Jared Curtis is currently committed to play at Georgia as a four-star recruit in the class of 2026. According to On3, his current NIL valuation sits at $512K.
The 6-3 standout QB from Nashville, TN, signed his first major deal with Leaf Trading Cards on March 25, 2024.
#9 Devin Sanchez
Ohio State commit Devin Sanchez is the only non-quarterback to make the top 10 in On3's NIL high school rankings. The five-star cornerback has a NIL value of $539K.
The class of 2025 college football recruit plays for North Shore High School in Houston, TX, and currently has 33K followers on both Instagram and X.
#8 Deuce Knight
George County High School quarterback Deuce Knight has committed to play college football at Notre Dame as a four-star recruit in the class of 2025. His NIL value ranks eighth among high school football players at $559K, according to On3.
Knight has 25K total followers on Instagram, X, and TikTok and he was one of the 20 finalists in this year's Elite 11 competition.
Also Read: Top 3 landing spots for Notre Dame commit Deuce Knight after Elite 11 performance ft. Ole Miss
#7 Keelon Russell
According to On3, Keelon Russell has a NIL value of $564K with 25K followers on Instagram and 5.3K followers on X. The Duncanville High School quarterback has committed to play his college football at Alabama as the eighth-ranked quarterback in the class of 2025.
Russell was recently the winner of the 2024 Elite 11 MVP Trophy for his outstanding performance during the competition against the country's top quarterback recruits.
#6 Husan Longstreet
Longstreet was also a competitor in the 2024 Elite 11 competition and has a NIL valuation of $619K, according to On3.
Longstreet plays quarterback for Centennial High School in Corona, CA, and has committed to play his college football at Texas A&M as a member of the class of 2025. He threw for 3,013 yards and 24 touchdowns last season while adding over 600 yards on the ground.
#5 Matt Zollers
Class of 2025 Missouri commit Matt Zollers is a five-star college football recruit whose On3 NIL valuation is currently $760K. He is the fifth-ranked QB in his class and has inked deals with On3 Elite and Westwood Home Services earlier this year.
Zollers was an All-State selection last season and set a school passing record with 2,917 yards. He also recorded 420 yards on the ground and finished the season with 44 total touchdowns.
#4 George MacIntyre
Class of 2025 five-star quarterback recruit George MacIntyre has committed to play college football at Tennessee. He is the fourth-ranked QB recruit in his class and the top recruit from the state of Tennessee.
The Brentwood Academy star's NIL valuation is $894K, according to On3. Like Jared Curtis, MacIntyre also signed a deal with Leaf Trading Cards, on May 18, 2024.
#3 Tavien St. Clair
Tavien St. Clair is the third-ranked QB recruit in the class of 2025 and has an On3 NIL valuation of $939K. The Ohio State commit plays for Bellefontaine High School in Ohio and ranks No. 35 on the On3 NIL 100.
St. Clair completed over 70% of his passes last season and set a school record with 3,983 passing yards and 37 touchdowns.
#2 Julian Lewis
Carrolton High School quarterback Julian Lewis is one of two high school recruits to have a NIL valuation of over $1 million. According to On3, his NIL valuation totals $1.2M with his current partnerships, including Alo Yoga, Cactus Jack, and Leaf Trading Cards.
The five-star class of 2025 college football recruit announced his commitment to USC last August and is the second-ranked quarterback in his class by On3.
Also Read: 5-star QB Julian Lewis receives special love from Boulder during visit to Deion Sanders' Colorado
#1 Bryce Underwood
Belleville High School's Bryce Underwood is the top-ranked overall recruit in the class of 2025 and ranks No. 13 in On3's NIL 100. His current NIL valuation is $1.3M, which gives him the top rank among high school football players.
The hotly pursued recruit received offers from top programs including Michigan, Ohio State, Alabama, and Georgia before ultimately committing to LSU. He was the Gatorade Michigan Player of the Year last season, throwing for 3,329 yards and 44 touchdowns with just three interceptions.
Which top recruit are you most excited to see play college football in the future? Let us know in the comment section.
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